Case Study

Powered by Centri Website Design

Establishing a niche business segment of a nationally-growing accounting firm with a user-focused website.
            
Powered by Centri is a service group within Centri Business Consulting designed to provide small businesses with outsourced accounting services. The outsourced accounting experts at Centri provide flexible options to assist small business leadership in managing as much or as little of their accounting workload as needed. Their unique approach focused on personal relationships helps the Powered by Centri consultants craft unique solutions for their clients.
The Challenge
In order to compete with the “Big Four” in the industry, Centri saw an opportunity to create a website specifically to market their outsourced accounting services. Although the core website for Centri Business Consulting discusses their small business services, a dedicated website was needed to speak to the growing opportunities and needs of their target market. The crux of the website project was to maintain the branding integrity of Centri while creating content that was tailored to the Powered by Centri service offerings.
Our Strategy
We started by crafting unique website content that spoke to the benefits of working with the experts at Powered by Centri, as well as the custom approach and expertise they provide across a variety of industries. We then turned our attention to the website design and development, where we leveraged the existing Centri brand to build credibility and inspire a consistent user experience. During the development of the website, our Internet marketing team worked diligently through our SEO Essentials program. We use SEO Essentials with clients who value Internet marketing but are not ready to embark on a full, comprehensive strategy for their website. At the time of launch, we turned our attention to PPC advertising to help drive traffic to the new website’s domain without the wait time associated with organic search strategies. We also built a strategic linking plan between the Powered by Centri and Centri Business Consulting sites for an increased opportunity of audience share and flow.
The Results
Within the first six months of the site launching, we saw over 900 website visitors. Comparatively, the outsourced accounting page of the main Centri site saw only 4% of that traffic in the same time period. Half of the traffic came from paid search which was the only proactive digital marketing medium in use. Looking ahead, we’re kickstarting an organic Internet marketing plan that will help Powered by Centri carve out a place in the market and steadily increase their website traffic.

“At its core, Powered by Centri is a group of real people helping real small businesses function day-to-day. From the content to the design and user experience, every aspect of the website revolves around the user and sets the expectation of the personal touch they can expect from a partnership with Powered by Centri.”

– Haley Dobart, Visual Content Specialist, Tower Marketing

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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PPC Marketing Services
PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

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