Barley Snyder is a strategically-focused, full-service law firm with more than 100 attorneys across 15 offices. They came to us looking for a unique way to wish their wide variety of clients well during the holidays. They wanted something different than a traditional holiday card or gift that would truly mean something to their clients and be remembered for years to come.
The Challenge
Barley Snyder sought a custom animated greeting card that would resonate with their clients and spread holiday cheer. The card needed to feel custom, while also remaining broad enough that it was applicable for all Barley Snyder locations.
Our Strategy
Our team developed three different mood boards with distinct themes, and eventually landed on the concept of a holiday paper village. We then custom-illustrated a scene that walked the viewer through a town preparing for Christmas. Stores close, holiday decorations go up, and there are even a few personal touches like a dog in the window that belongs to one of Barley Snyder’s partners.
The Results
The final card is memorable and resonated not only with clients, but with internal staff as well. We loved working on this unique creative project that allowed Barley Snyder to reach out, connect with their clients, and thank them for being a part of their business.
“We really appreciated the work and time spent on our holiday e-card. The Tower team has truly been a pleasure to work with!”
-Elise Pini, Marketing and Graphics Coordinator, Barley Snyder
