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Case Study

Barley Snyder

Bringing winter cheer through a custom-illustrated and animated holiday card.
            

Barley Snyder is a strategically-focused, full-service law firm with more than 100 attorneys across 15 offices. They came to us looking for a unique way to wish their wide variety of clients well during the holidays. They wanted something different than a traditional holiday card or gift that would truly mean something to their clients and be remembered for years to come.

The Challenge
Barley Snyder sought a custom animated greeting card that would resonate with their clients and spread holiday cheer. The card needed to feel custom, while also remaining broad enough that it was applicable for all Barley Snyder locations.
Our Strategy
Our team developed three different mood boards with distinct themes, and eventually landed on the concept of a holiday paper village. We then custom-illustrated a scene that walked the viewer through a town preparing for Christmas. Stores close, holiday decorations go up, and there are even a few personal touches like a dog in the window that belongs to one of Barley Snyder’s partners.
The Results
The final card is memorable and resonated not only with clients, but with internal staff as well. We loved working on this unique creative project that allowed Barley Snyder to reach out, connect with their clients, and thank them for being a part of their business.
illustrated houses

“We really appreciated the work and time spent on our holiday e-card. The Tower team has truly been a pleasure to work with!”

-Elise Pini, Marketing and Graphics Coordinator, Barley Snyder

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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603