Barley Snyder is a strategically-focused, full-service law firm with more than 100 attorneys. They provide innovative and effective representation in all major areas of civil law. With attorneys representing a wide range of businesses, organizations, and individuals throughout central Pennsylvania and northern Maryland, they wanted an animated holiday greeting that would resonate with all their different audiences.
To create an animated holiday card, we started by creating three theme “mood boards” to share with the client. From Winter Woodland to Holiday Paper Village to the Night Before Christmas, we pulled inspirational images that conveyed the look and feel we would create in the animation. With a chosen theme, our designers created a storyboard that showed key illustrations that would be incorporated into the animation, as well as accompanying music.
From there, we illustrated and animated a sentimental journey through a small town. Neighbors and businesses prepare for the holiday season, before we finally land on a Barley Snyder building, where the sign changes from Open to Closed and snow starts to fall.
Visually appealing content is in high demand and is a popular type of content to build emotional connections.
Engage your audience to help increase brand awareness, grow your target base, or simply celebrate a milestone.
- Elise Pini, Marketing & Graphics Coordinator, Barley Snyder
Even before the holiday card was sent to their client list, the Barley Snyder team received positive feedback from attorneys, paralegals, and staff throughout their various offices. We were happy to provide such a creative piece that allowed Barley Snyder to reach out, connect with their clients, and thank them for such a great year.