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Lancaster, PA 17603
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red hearts on paper
Case Study

American Heart Association

Partnering with a non-profit to raise awareness and funding for cardiovascular research through the power of design
            

Before partnering with Tower, the American Heart Association (AHA) of Lancaster was doing all of their design work in-house, including an overwhelming amount of print work for their annual events.

The Challenge
AHA wanted to grow their visual identity and lessen their internal design workload with four of their largest events: the Heart Ball, Go Red for Women, Heart Walk, and Pursenalities. Over the years, Tower has grown not only to help with print work, but to serve on planning committees and offer conceptual consulting on event themes and execution.
Our Strategy
When it comes to donation-driving events, no detail is too small. We help AHA with the concept for each event, as well as save the dates, invitations, event programs, and more. Each item is designed with care, from concept to final printing and mailing.

We take pride in every detail, big and small. From choosing paper weights to negotiating with printers, we make sure that everything is just right for each of the AHA’s events.
The Results
We’ve grown our partnership with AHA of Lancaster each year since 2014. From Moulin Rouge to Fire and Ice, we’ve come up with novel and inventive event themes each year that have resulted in successful community gatherings and crucial donations.

We’ve loved getting the chance to offer our services to a local non-profit doing such incredible work in our community. It is an honor to extend our expertise to help them grow and thrive.

“I honestly don’t know where we would be without Tower Marketing. Without their inspired, creative design and phenomenal client care, the American Heart Association’s Lancaster Division would be lost.”

-Bill Coder, Former Social Events Director, American Heart Association Lancaster Division

Services Provided

Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
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Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603