Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
Connect with your audience where they live.
3.8 billion people use social media around the world, which is 50% of the global population. And in 2019, people spent 2 hours and 24 minutes on social media every day. With these social media advertising statistics in mind, advertising on social media should be a no-brainer.
Our experts leverage the power of social media to help you achieve a variety of business goals. Whether you want to increase your brand awareness or promote your content, we’re your trusted partner.
Our Social Media Advertising Philosophy
Proven Results of Our Social Media Advertising Services
The Process Behind Our Social Media Advertising Strategy
We don’t just throw social media campaigns together and hope they’ll reach the right people. Instead, we offer the best social media advertising services by taking a strategic, calculated approach.
Frequently Asked Social Media Advertising Questions
This varies for each business. Having a strong presence on 2-3 social channels will benefit you more than having a mediocre presence on 5-6 channels. The most important thing to keep in mind when choosing social channels is maintaining the overall goals and focus of your business. The most popular channels we utilize for clients include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Social media offers a variety of unique opportunities for any business, whether B2B and B2C. Customers can talk to you in real time — which isn’t possible with traditional advertising — allowing you to understand their specific needs. Social media channels also give you the opportunity to humanize your brand and show off your personality, even if your customers are non-traditional and come in the form of dealers, resellers, or other businesses. Many of our B2B clients also use social media to aid their recruiting efforts.
Like organic and paid search, organic social media doesn’t cost money, while paid does. Organic social media efforts include posting content (written, images, videos, etc.) to your accounts, as well as engaging with users. Paid social media involves creating ads that appear in front of the target audience(s) of your choice. We typically recommend that clients pursue both organic and paid social media depending on their business goals.
In almost all cases, social media advertising is very affordable. Social media advertising is cost-effective due to your ability to control your bids, customize your ads, and target on a granular level. For a low cost, you’ll improve customer engagement and satisfaction, build brand awareness, boost your authority, generate more sales/service inquiries, and complement your SEO efforts.
For many clients, posting regularly on social media is a great way to engage customers and grow a following. If you’re interested in strengthening your organic posting tactics, we can help you devise a strategy to make the most of your time and bandwidth. However, we find many clients see greater returns by investing in paid social media advertising over traditional organic posting.