Social Media Advertising - Strategize With Tower Marketing

Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level. Come grow your business through our social media advertising services.

Tower marketing social media advertising services

Connect with your audience where they live.

3.8 billion people use social media around the world, which is 50% of the global population. And in 2019, people spent 2 hours and 24 minutes on social media every day. With these social media advertising statistics in mind, advertising on social media should be a no-brainer.

If you aren’t using social media advertising to market your business — or if your current efforts are lackluster — there’s no better time to get started.

Our experts leverage the power of social media to help you achieve a variety of business goals. Whether you want to increase your brand awareness or promote your content, we’re your trusted partner.

Featured Case Study

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The Markets at Shrewsbury: Integrated Marketing Campaign

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Paid Social Ads

We create paid Facebook, Instagram, and Pinterest ads to help you achieve your marketing goals, whether you want to generate leads or advertise a sale. Each ad is shown to a specific audience that is most likely to click through to your website.

Creative Social Campaigns

We create and schedule weekly organic Facebook and Instagram posts to your business’ pages. Organic posts don’t cost you any extra money, and they’re a great way to connect with followers and build brand awareness.

Digital Word-of-Mouth

84% of people trust online reviews as much as a personal recommendation. We manage your social media accounts and encourage customer reviews, which are the digital version of word-of-mouth advertising.

Proven Results of Our Social Media Advertising Services

The Process Behind Our Social Media Advertising Strategy

We don’t just throw social media campaigns together and hope they’ll reach the right people. Instead, we offer the best social media advertising services by taking a strategic, calculated approach.

We work with you to choose a focus for your paid ads and select topics for your organic calendars. These might include upcoming sales, new products, positive reviews, and your brand’s unique value proposition. We also help you hone in on the social media platforms that will provide the best ROI.

Once we’ve chosen topics, we write fully-customized content that will appeal to your audience. We’ll take your audience into account at every turn as we develop a tone and presence on each platform that works for you.

We select or create high-quality images for your ads and posts. You can provide your own images, or we can source professional stock images for you. Regardless of what you choose, we’ll ensure that it makes an impact on your customers as they scroll through social media platforms.

We continuously monitor and adjust your ads and posts to ensure they’re achieving your goals and that you’re being seen by the right people. Then we’ll report on our findings at the end of each month to help you visualize your social media growth.

This varies for each business. Having a strong presence on 2-3 social channels will benefit you more than having a mediocre presence on 5-6 channels. The most important thing to keep in mind when choosing social channels is maintaining the overall goals and focus of your business. The most popular channels we utilize for clients include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Social media offers a variety of unique opportunities for any business, whether B2B and B2C. Customers can talk to you in real time — which isn’t possible with traditional advertising — allowing you to understand their specific needs. Social media channels also give you the opportunity to humanize your brand and show off your personality, even if your customers are non-traditional and come in the form of dealers, resellers, or other businesses. Many of our B2B clients also use social media to aid their recruiting efforts.

Like organic and paid search, organic social media doesn’t cost money, while paid does. Organic social media efforts include posting content (written, images, videos, etc.) to your accounts, as well as engaging with users. Paid social media involves creating ads that appear in front of the target audience(s) of your choice. We typically recommend that clients pursue both organic and paid social media depending on their business goals.

In almost all cases, social media advertising is very affordable. Social media advertising is cost-effective due to your ability to control your bids, customize your ads, and target on a granular level. For a low cost, you’ll improve customer engagement and satisfaction, build brand awareness, boost your authority, generate more sales/service inquiries, and complement your SEO efforts.

For many clients, posting regularly on social media is a great way to engage customers and grow a following. If you’re interested in strengthening your organic posting tactics, we can help you devise a strategy to make the most of your time and bandwidth. However, we find many clients see greater returns by investing in paid social media advertising over traditional organic posting.