groceries on a shelf
Case Study

The Markets at Shrewsbury Integrated Marketing Campaign

Pioneering an integrated marketing campaign that helped to support a farmers market increase event attendance and foot traffic into their store.
            
The Markets at Shrewsbury is an Amish farmers market located along I-83 in Shrewsbury, Pa.  Housing over 20 merchants, The Markets is a great destination for local produce and meat, homemade baked goods, crafts, clothing, furniture, and some of the best Pennsylvania Dutch eateries around. With their extensive history serving southern PA and northern MD, The Markets is also well known for their event series spanning from an annual Spring Auction to the Penn-Mar Irish Festival, classic car shows, and a traditional Amish Wedding Dinner.
The Challenge
When we first started working with The Markets, our strategy was specifically to help support their needs for print design, content marketing, and organic internet marketing. Over our tenure, we were able to intimately understand the advertising schedule and could step in to assume responsibility for the entire integrated marketing strategy and budget for not only The Markets, but their sister-company, Penn Dutch Structures, as well. The goals of our team were to build a marketing campaign and advertising strategy that would help them increase event attendance and foot traffic for merchants.
Our Strategy
The first step in pulling together an integrated marketing campaign was to understand their current spend. We audited all of their advertising contracts and made decisions with the client as to the best channels to utilize in order to reach their target audience and business goals. From there, we were able to curate a marketing plan that has grown into a well-oiled machine with constant learning, refinement, and opportunities.
The Results
Today, the campaign strategy for The Markets at Shrewsbury is a demonstration of the beauty that comes with a carefully crafted blend of traditional and digital marketing tactics. Despite facing the pandemic, The Markets was still able to grow their website traffic, increase engagement on social media, and successfully grow attendance to annual events. Most impressively, we were able to work with the team at The Markets to offer holiday pre-orders prepared by merchants. Approximately 40 holiday meal pre-orders came in, resulting in nearly $3,200 in online sales over a three week period.

“A trip to The Markets is about the experience — what you taste or who you see. While the pandemic altered those routines, our holistic marketing strategies positioned The Markets so they were able to meet people wherever they were, online and at home. As a result, support for their business and events surged amidst an uncertain time.”

– Grace Hurst, Content Marketing Team Lead, Tower Marketing

Services Provided

Print Media Design Services
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Creative Marketing Campaigns
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Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Email Marketing Services
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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Commercial Photography and Videography Services
Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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