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Case Study

Stauffers of Kissel Hill

Harnessing the power of a new website to improve user experience for staff and customers alike.
            

Stauffers of Kissel Hill is a grocery store and home and garden center with locations throughout central Pennsylvania. They approached us for a website redesign that would unite their online platform with their physical store locations.

The Challenge
Stauffers’ brand had evolved since their site was first built, and it no longer reflected their modern storefronts. They were also looking to gain leverage among the growing competition from both independent and chain grocery stores.
Our Strategy
We started with an in-depth user experience study using heat mapping to better understand user flow on the existing website. Alongside analytics data, this research helped us redesign a more user-friendly website that was modern and easy to navigate. Plus, Stauffers’ online brand now seamlessly matched with signage and other collateral in their physical stores for a unified customer experience.
The Results
Since the launch of the new website, Stauffers has seen increases in all of their key performance indicators. Paired with an aggressive internet marketing strategy, their contemporary digital presence will help them continue to stand out in a competitive marketplace. Plus, the new site allows their team to update content quickly to capitalize on seasonal sales with ease.

“We appreciate the collaborative effort of the Tower Team. Even after the launch, Tower remains a partner as we focus on continual ease & accessibility to provide info to our online customers.”

Debi Drescher, Director of Marketing & Branding, Stauffers of Kissel Hill

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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PPC Marketing Services
PPC (paid search) can help you get the results you need while you build up your organic search efforts. Get found quickly by customers and show your competition that you’re a force to be reckoned with.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603