When Stauffers of Kissel Hill approached us for a new website design, they had a number of objectives they needed to meet. First and foremost, they wanted to redesign their website so it could harbor an enhanced user experience between their physical store locations and their online platform. Their brand had also evolved over time since their existing site was built, so their visuals had to be updated for a more attractive, modern appearance. To top it off, Stauffers needed to gain leverage among the growing competition within the local area and industry.
To effectively update the website to best suit each user’s needs, a UX study was conducted that utilized heat map tracking to see where users navigated to most. An extensive study was also completed to analyze user behavior through tools like Google Analytics and client feedback. This information allowed us to create a new website design that was more user-friendly and relevant to existing customers while also appealing to the changing visuals of their brand experience.
Our team worked carefully to match any online elements to physical components within each Stauffers location. Their latest brand updates included a darker, contemporary aesthetic that pulled in black and dark-stained wood accents that are focused on the rich colors of the food and landscaping offered. We added those same elements to the website so users would have a seamless experience whether they shopped online or in store.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
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Debi Drescher, Director of Marketing & Branding
The launch of the new website has allowed the Stauffers team to take advantage of the seasonality of their business by swapping out content, product highlights, and assisting user needs with the new templates and design. Over time, we’ve seen an increase in all of their key performance indicators. Paired with an aggressive internet marketing strategy, Stauffers is sure to continue to set themselves apart in their physical and digital competitive space.