Stauffers of Kissel Hill is a grocery store and home and garden center with locations throughout central Pennsylvania. They approached us for a website redesign that would unite their online platform with their physical store locations.
The Challenge
Stauffers’ brand had evolved since their site was first built, and it no longer reflected their modern storefronts. They were also looking to gain leverage among the growing competition from both independent and chain grocery stores.
Our Strategy
We started with an in-depth user experience study using heat mapping to better understand user flow on the existing website. Alongside analytics data, this research helped us redesign a more user-friendly website that was modern and easy to navigate. Plus, Stauffers’ online brand now seamlessly matched with signage and other collateral in their physical stores for a unified customer experience.
The Results
Since the launch of the new website, Stauffers has seen increases in all of their key performance indicators. Paired with an aggressive internet marketing strategy, their contemporary digital presence will help them continue to stand out in a competitive marketplace. Plus, the new site allows their team to update content quickly to capitalize on seasonal sales with ease.
“We appreciate the collaborative effort of the Tower Team. Even after the launch, Tower remains a partner as we focus on continual ease & accessibility to provide info to our online customers.”
Debi Drescher, Director of Marketing & Branding, Stauffers of Kissel Hill
