When Stauffers of Kissel Hill approached us for a new website design, they had a number of objectives they needed to meet.
- First and foremost, they needed to build a website that was accessible to all users in order to enhance the customer service they offered to shoppers living with disabilities.
- Additionally, they needed a responsive site to provide an optimal user experience for shoppers visiting the site on a mobile device, often while at one of their locations.
- Finally, they wanted their new website design to reflect the updated branding for their supermarkets and garden centers.
Creating an accessible website requires designers and developers to really sweat the small stuff. Designing and building a truly accessible website means creating an environment where all users have the same opportunity to understand, navigate, and interact with the web, including the millions of Americans who suffer from visual, hearing, motor, and cognitive disabilities. For our team, it meant giving increased attention to many site components.
In the design phase, more detail had to be given to the colors and shading we chose, to help users living with color blindness and other visual impairments. Also, buttons and links had to go beyond the usual Click Here or Read More call-outs. We needed to include specific, descriptive call-to-actions to help website visitors using screen readers navigate Stauffers new site.
Our developers utilized different methods of building the site’s navigation. The entire site had to be coded so it could be navigated using the tab button; for users who cannot comfortably maneuver a mouse. Additionally, the Stauffers of Kissel Hill website contains many forms (contact us, employment inquiries, and newsletter sign-up to name a few) and each form needed to be constructed so it could be easily read, understood, completed, and submitted.
Throughout the entire development process we also worked along with Stauffers third-party contacts who maintained their job applications, plant finder library, weekly promotional flyers, and even online cake ordering, to ensure branding consistency and seamless operation on the new website post-launch.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
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Debi Drescher, Director of Marketing & Branding
Since the website’s launch in July 2016, we’ve been helping the Stauffers team with consistent, and thorough, accessibility testing of the site. Upon the launch, we were able to improve ADA compliance with reducing the errors per page from four to five to zero and taking warnings from twelve per page to three or four.