The Challenge
We partnered with Joie Baby, a European manufacturer of baby strollers, car seats, and travel systems, to design a new international website. A unique element of this relationship was the fact that Joie Baby had just undergone a website redesign with another agency and they were underwhelmed with the results. We had to save their faith in web design!
Our Role
Our design team went to work designing a bright and fresh site, with plenty of whimsical elements and international flair (check out the animated Double Decker bus from across the pond!). We also created a series of illustrated icons to help identify each product line throughout the site.
Although Joie Baby is not currently an e-commerce site, we designed their product category pages and individual product pages with features of an e-commerce structure.
Although Joie Baby is not currently an e-commerce site, we designed their product category pages and individual product pages with features of an e-commerce structure. This will make it easy for their team “flip the switch” to e-commerce when they are ready to offer online sales.
Further, we partnered with Joie Baby’s web development team to ensure a seamless transition from original designs to live website.
Services
Visually appealing content is in high demand and is a popular type of content to build emotional connections.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Marjori Masitto, Director of Marketing & Research
The Results
Recently Joie Baby came to our design team once again for assistance leading a mobile-first redesign. Although their website design was well-received by their international merchants and customers, they recognized that the vast majority of their website traffic was occurring on a mobile device. Always striving to deliver the best user/customer experience possible, we lead them through a mobile-focused design update to help them to continue catering to customers.