Tower Marketing Logo
explore
  • About
  • Services
  • Work
  • Blog
  • Podcast
  • Careers
  • Culture
  • Contact
Client Portal
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
Stay in the Know

Join Our Mailing List

  • This field is for validation purposes and should be left unchanged.

strollers
Case Study

Joie Baby

Restoring a manufacturer’s faith in the web through a bright and whimsical mobile-first website.
            

Joie Baby is a European manufacturer of baby strollers, car seats, and travel systems. They partnered with us to design a new international website to advertise and eventually sell their products to the world.

The Challenge
Joie Baby had just undergone a website redesign with another agency, and they were underwhelmed with the results. We made it our mission to help them love the process, as well as the results.
Our Strategy
Our design team set to work creating a bright and fresh site with plenty of whimsical elements and international appeal. We also created a series of illustrated icons to help identify each product line throughout the site and all brand collateral.

Although Joie Baby is not currently an eCommerce site, we developed their website with a future store in mind so the transition to selling online will be simple when they are ready to expand their customer base. We also partnered with Joie Baby’s internal development team to ensure a seamless transition as the site launched.
The Results
After a successful website launch, Joie Baby came back for assistance on a mobile design update. The website had been well-received by their international merchants and customers, but the vast majority of users were visiting their site on a mobile device. With a little user experience research, we launched a new iteration of their website with a brand new mobile design to help them continue to cater to customers around the world.

“The Tower team is a pleasure to work with, to grow with, to learn from and are true solution providers who always deliver.”

-Marjori Masitto, Director of Marketing & Research, Joie Baby

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore
UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
Explore
Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
Explore
Commercial Photography and Videography Services
Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
Explore
Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
Explore

Related Work

outside view of modern building
case study
Iron Mountains
explore
Stauffers store
case study
Stauffers of Kissel Hill
explore
old ledger book
case study
Edward Hand Medical Museum
explore
Tower Marketing Logo
Let's do great work together.
© 1997 - 2023 Tower Marketing
  • Privacy Policy
  • | Sitemap
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603