UX Design Services

Put your customers first.

Great customer service starts with an intuitive, easy-to-use website. In order to sell, you first need to understand who you’re selling to, what they need, and how you can help them.

You are not your user.

Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.

Tower MArketing UX design services
The goal of the UX design process is to help users reach their goals as easily as possible. Through research, mental models, and UX testing, we can provide a relevant and predictable experience for your customers.

Is your navigation is unorganized? Is your content is hard to skim? Maybe your buttons are too dull to attract their attention. With UX, we can diagnose and resolve these issues for a more consistent customer experience and more conversions.

Our Philosophy on User Experience

While design trends change daily, user experience can provide a more stable framework to design on. While we follow dozens of UX principles, here are three of our favorites:
Less, But Better
This lesson from Dieter Rams extends the philosophy of “less is more.” By keeping things simple, we can provide more value and meaning in the things we offer to users.
Trust in Mental Models
Thanks to millions of sites across the Internet, we now all know that clicking on a grouping of three lines will open a menu. There’s a time and a place to be innovative, but don’t break the mold without good reason.
Consistency Is Key
With each click, users gain stronger expectations of how to use your website. Keeping your menus, forms, and any other structural elements consistent will help users feel comfortable while using your site.

Proven Results from Our User Experience Services

Featured Case Study – Stauffers of Kissel Hill

Stauffers store
case study
Stauffers of Kissel Hill
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Frequently Asked UX Questions

Unfortunately, there’s no shortcut to great UX. By looking at how users interact with your site, we’ll make research-based recommendations to make key pages more valuable. This can include better organization of a page or the overall site navigation, subtractions and additions to your content, or the inclusion of tools, downloads, charts, graphics, or photos that will aid in the story-telling aspect of your website.

UX design lies at the heart of responsive and mobile web design. It is what helps our designers and developers uncover the best ways to translate your full desktop web experience into something digestible and easy to use on the go. If you love your current website, but find that your customers struggle to navigate it on mobile, a UX study and remediation could be just what you need.

User experience (UX) design is the work done to ensure easy navigation and use of a website. User interface (UI) design typically refers to the actual elements on a website or in an app that users interact with. UI design focuses on forms, flows, and interactivity, while UX design looks more at the big picture of how your website functions.

Meet Our UX & Design Team

Matus
Kimmick

Blogs On Improving Your User Experience

November 14, 2019
Winning the Fight Against a Website User’s Attention Span
by Kelly Howard
Read
April 5, 2018
How to Skyrocket Your Website’s UX and Success
by Kelly Howard
Read
August 24, 2016
4 Simple Tips For The Google Analytics Beginner
by Alyssa Gailey
Read
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