The Challenge
Jay Group has been connecting businesses with their customers through a fully integrated suite of 3PL services designed to make going to market simpler, more efficient, and more cost-effective, for over 53 years. With a small in-house marketing department, Jay Group was looking for an online partner to assist them with the execution of an internet marketing strategy rooted in SEO best practices, expand their content marketing footprint, and help to oversee their pay-per-click advertising campaigns.
Our Role
We started out the relationship with hands-on tours of Jay Group’s facility to ensure that we had an understanding of their process, could put ourselves in the shoes of their clients, and most importantly, gain hands-on experience with their proprietary blend of services. From there, we audited their current digital presence and made recommendations to prioritize the most effective SEO tactics that could be implemented quickly ahead of their peak season later in the year.
Then, we worked together to identify the next greatest need of building content on their site to help them rank for keywords and take advantage of opportunities that their competition was not. We were able to successfully build out core services pages with optimized, well-designed content in a way that would service not only search engines, but their users as well.
Additionally, as part of our full-service marketing partnership with Jay Group, we’ve been helping them to oversee their pay-per-click campaigns. We’ve successfully been able to offer recommendations to help them get the best conversion rates possible for the campaigns and ad spend that they adjust throughout the year based on their market.
Services
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Growing your business on Google. SEO allows your audience to find you organically using their search engine. Are you being found?
Michael Shaw, Tower Marketing, Internet Marketing Team Lead
The Results
Since we began working with Jay Group, we have seen over a 200% increase in organic traffic to their website which has resulted in an average of approximately 60 new leads per month. Additionally, we are seeing the fruits of our labor with the focused, strategic content edits to core services pages and blogs, as they are now appearing in SERPs for non-branded keyword searches.