For over 53 years, Jay Group has been connecting businesses and customers through a fully-integrated suite of 3PL services that make going to market more efficient and cost-effective. They were looking for a digital partner to assist with their internet marketing strategy.
The Challenge
With a small in-house marketing department, Jay Group simply didn’t have the resources for the robust internet marketing their business needed. We partnered with them to strengthen their SEO strategy, expand their content marketing footprint, and oversee their pay-per-click campaigns.
Our Strategy
Our team started out with a hands-on tour of Jay Group’s facility to better understand their proprietary blend of services. We then audited their current digital presence and made timely SEO recommendations to boost their presence before their peak season later in the year. We also helped Jay Group better strategize their pay-per-click campaigns for better conversion rates and a more effective ad spend.
With tons of new traffic coming to the website, we turned our focus to building out Jay Group’s website with attractive, helpful content to encourage customers to stay a while and dive deeper into their service offerings.
With tons of new traffic coming to the website, we turned our focus to building out Jay Group’s website with attractive, helpful content to encourage customers to stay a while and dive deeper into their service offerings.
The Results
Since we began working with Jay Group, we have seen over a 200% increase in organic traffic to their website, resulting in 60 new leads per month on average. Additionally, Jay Group’s website is now appearing in search engine results for more non-branded keyword searches, evidence of our strategic, effective content strategy.
“Thoroughly understanding Jay Group’s industry and their business goals helped us to create a customer digital marketing strategy that achieved meaningful results.”
Michael Shaw, SEM Team Lead, Tower Marketing
