The Challenge
Franklin Mint Federal Credit Union came to the Tower team in the summer of 2017 to rebuild their website. As a large credit union serving the Greater Philadelphia Region since 1970, they were looking for a partner that had experience in their industry. They were also looking for this partner to provide them with a content management system (CMS) that was easy for their marketing department to manage, update, and keep relevant for their members and community partners.
Our Role
The first step to take in this project was to work with the marketing team at Franklin Mint Federal Credit Union to improve the user experience of their navigation. As a financial institution, there was a lot of relevant information that needed to be provided to their audience on a consistent basis in a way that made sense without causing the risk of duplication.
Franklin Mint Federal Credit Union's website now offers a better user experience to current and potential members with an increased average session duration, refined bounce rate, and more streamlined landing page results.
Next, our goal was to improve the way in which information was being offered visually on a page and managed through the admin of WordPress. We built custom post types to manage loan officers, rates, sitewide alerts, dynamic page CTAs, and homepage banners in a central location in the admin. This provides Franklin Mint Federal Credit Union the ability to update the content efficiently and distribute pertinent details across multiple pages of their website.
Finally, we ensured that the design and development of the new website would be fully ADA compliant and pass a rigorous auditing process for overall compliance for their institution and industry. This included some color exploration during the moodboard phase to find a complementary brand color that could be used to draw attention to important design elements throughout the website.
Services
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
ALYSSA GAILEY, ACCOUNT EXECUTIVE, TOWER MARKETING
The Results
Since their Spring 2018 launch, we’ve been able to help assist the Franklin Mint Federal Credit Union marketing team with website maintenance tasks, helping them to maintain a healthy website from a site speed vantage point and modify page templates to grow with their needs. From a performance perspective, the improvements made in this new version of the website have allowed Franklin Mint Federal Credit Union to offer a better user experience to current and potential members with an increased average session duration, refined bounce rate, and more streamlined landing page results.