two men looking at a brochure
Case Study

Coleson Fine Clothiers

Broadening the niche market of high-end custom clothing through strategic Internet marketing and a complementary web presence.
            
Coleson Fine Clothiers offers a curated collection of bespoke clothing sourced from family-owned mills around the world. Their attention to artisanal craftsmanship allows them to offer unique, high-quality clothing to their local customer base.
The Challenge
With a transition from a downtown location to a new, state-of-the-art store on the horizon, Coleson needed a strategic marketing plan. They were also looking for guidance as they planned two grand opening events. The final piece of the puzzle was a website UX upgrade to create a seamless brand experience both in-store and online.
Our Strategy
We started with a thorough study of Coleson’s current brand impression through store visits and interviews. The insights we gained allowed us to guide them through their grand opening events with a variety of collateral, including a new video, print media, and other creative promotions.

Our branding insights also helped us create a sustainable, long-term marketing plan to keep Coleson top-of-mind with their clientele. And the website UX upgrade ensured that their customers receive the same tailored experience every time they interact with Coleson. This upgrade was complemented by internet marketing efforts, including SEO, content marketing, and social media advertising.
The Results
Coleson’s enhanced brand presence helps them entice new shoppers to their store and keeps existing customers coming back. And their upgraded website offers growth opportunities within eCommerce, lead generation, in-store events, and more.

“A new store location paired with continued quality service and clothing, resulted in an abundance of opportunities for Coleson’s brand to shine.”

Alyssa Gailey, Client Success Manager, Tower Marketing

Services Provided

Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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SEO Services
For many businesses, organic search is the leading referral source of website traffic. If you aren’t optimizing your website for search engines, you may be doing your business a disservice.
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Local SEO Services
When you launch a new website, you need to employ local SEO strategies to be found by new local customers. Through local SEO, you can maximize your impact in your own neighborhood.
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Content Marketing Services
Many businesses fall into the trap of stuffing their website with information about their brand, products, and services. They focus on brand presence and sales, rather than considering what their audience actually cares about. That’s where a savvy content marketing strategy comes in.
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Email Marketing Services
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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Social Media Advertising Services
Your users spend countless hours on a variety of social media platforms every single day. We’ll help you grab their attention with targeted campaigns that build brand awareness and connect with them on a more personal level.
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Creative Marketing Campaigns
Some of our favorite projects over the years have been hard to categorize. Clients have come to us looking to promote a new initiative or product, or even an event, but they aren’t exactly sure how to get the word out.
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Commercial Photography and Videography Services
Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
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Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
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Web Design & Development Services
When built right, your website can be a brand champion, customer service representative, and salesperson all in one. It starts with a well-built framework and a timeless visual design.
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