The Challenge
Coleson Fine Clothiers is a name-sake storefront in Lancaster, PA offering a curated collection of the world’s finest clothing sourced from worldwide, generations-old, family-owned mills. Their attention to artisanal craftsmanship is what allows them to offer unique, high-quality clothing to their local customer base. Coleson was seeking a strategic marketing plan that would support the transition from their downtown store location to a new state-of-the-art store just off of major through-ways.
Our Role
We started by doing a thorough study of the current brand’s impression. We visited the original store location, interviewed staff and customers, and studied usage and brand footprint. From there, we were able to recommend a suite of strategies and tactics that would help lead up to the grand opening events for the new store, plus determine a sustainable long-term marketing approach.
Hand-in-hand with Coleson, we started by planning every detail of both an exclusive grand opening and a more family-friendly event. Both had bespoke elements that Coleson’s customers have come to expect as part of their brand interaction and customer relationship. We also determined ways to not only entice current customers to the store, but to reach new customers that we could offer to visit time-and-time again.
Coleson now has a strengthened brand message to utilize throughout all of their marketing mediums.
We then worked to complete a UX Design upgrade of their website. We enhanced their WordPress CMS, expanded their site map, and added the research and value of organic internet marketing. We wanted to make sure that the experience one received in a store was also representative online. With a future goal of expanding their reach beyond the local market, it was important for us to elevate their website to have growth opportunities of e-commerce, lead generation, and event information.
Services
Engage your audience to help increase brand awareness, grow your target base, or simply celebrate a milestone.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
Depending on your audience, a more traditional marketing method may make the most sense for success.
Visually appealing content is in high demand and is a popular type of content to build emotional connections.
Growing your business on Google. SEO allows your audience to find you organically using their search engine. Are you being found?
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Reach current and potential customers through an automated email marketing campaign at the perfect time.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Alyssa Gailey, Account Executive, Tower Marketing
The Results
One of the first blogs that was published after their website updates is Coleson’s second top landing page of organic traffic. Offering content that helps to educate others about high-end clothing practices and use. Coleson also has been able to take a strengthened brand message and utilize it throughout all marketing mediums.