StructureCare
Internet Marketing
Creating a comprehensive internet marketing plan to amplify brand awareness and capture leads.
StructureCare, a single-source parking structure management firm, specializes in repair and restoration projects as well as inspections, assessments, and ongoing maintenance services. Using a design-build approach, StructureCare sets itself apart from traditional contractors to provide clients with straightforward, safe solutions.
The Challenge
Trusted in their industry, much of the client’s success stemmed from face-to-face interactions and word-of-mouth referrals. StructureCare was looking for an overarching internet marketing plan that would not only expand its online presence, but also help secure more qualified customer leads.
Our Strategy
We decided that meeting the client’s goals required both organic and paid advertising efforts. Our team prioritized publishing SEO content to attract organic traffic and build credibility. We also broadened the client’s reach beyond search results using Performance Max ads on Google and targeted social ad campaigns on LinkedIn.
The Results
Since implementing our internet marketing strategy, they’ve seen notable improvements in their website performance. From January 2024 to October 2024, there was an 86% increase in views and a 54% increase in organic sessions. In addition to submissions from blog content and paid advertising, organic traffic delivered 50 contact form submissions.
“Tower Marketing’s vertically integrated approach perfectly aligned with our needs. Much like StructureCare, Tower’s ability to offer a unique suite of services under one roof streamlined our processes and delivered outstanding results. The success we’ve achieved speaks volumes about their expertise and dedication.”
John McCormick, President, StructureCare
