
Houck
Website Design, SEO, & Content
Delivering a site redesign to boost visibility, showcase expertise, and refine user experience.
Houck is a full-scope contracting company with over 75 years of experience delivering quality solutions for industrial and commercial restoration projects. They specialize in various services including masonry and concrete restoration, sealant and joint systems, waterproofing, flooring, roofing, industrial welding, fabrication and installation, and industrial electrical services.
The Challenge
The client sought us to help amplify their online presence and highlight their expertise through a complete website redesign. The new site needed to align with the client’s core values and feature all services and project portfolios. Our goal was to enhance site navigation, improve user experience, boost SEO performance, and streamline lead generation.
Our Strategy
Our approach for the client involved a comprehensive website redesign within WordPress. We utilized Gutenberg blocks for greater template flexibility and efficient processes for creating, editing, and organizing content. This was coupled with an eye-catching, user-friendly design featuring SEO-driven content and an optimal site architecture to increase visibility in search.
The Results
Working closely with the Houck team, we delivered a visually compelling website that captures their industry authority and offers a modern user experience and administrative functionality. After the new site launched, the client saw an influx of first visits as well as a 125.47% increase in user engagement and a 93.2% increase in pageviews compared to the previous four months.