strategic logistics
Branding & Website Redesign
Refreshing a long-standing family business for increased visibility through a new logo and modern website.
Strategic Logistics is a third-generation, family-owned transportation management company. Their team first reached out to us for assistance with traditional marketing materials, but our partnership grew quickly. We began working with them to solidify a new brand presence, including a new logo and a redesign of their website.
The Challenge
The transportation management industry is crowded, making it difficult for Strategic Logistics to stand out from the competition. We knew their new branding would need to be abstract — yet powerful — to embody their pioneer spirit.
Our Strategy
We presented the Strategic Logistics team with several logo options. After working closely with them, we arrived on the idea of a bison. A powerful symbol of strength, grace, and speed, the bison embodied everything their business stands for. This new logo, along with updated branding, was at the heart of the website redesign.
The Results
The new website clearly demonstrates Strategic Logistics’ capabilities, tells their story, and shines a light on recruitment. Their industry footprint continues to grow, and they’ve increased their in-house staff. This growth ensures they can continue providing customers with the quality transportation and logistics services they’ve come to count on.
“Alyssa and the team at Tower Marketing were extremely helpful in streamlining our ideas and translating those ideas to real business marketing strategies. They worked around our busy schedules and helped us maintain focus throughout the entire process.”
Luke Langley, Director of Transportation, Strategic Logistics
