LANCASTER CHAMBER OF COMMERCE 2026 ANNUAL DINNER
EVENT MARKETING MATERIALS
Using reflection of Lancaster’s past as a catalyst for its imagined future.
The Lancaster Chamber has been serving its business community since 1872. They partner with organizations in the region to accelerate ideas, opportunities, and solutions that make the county the best place to live and thrive.
What Does Success In Lancaster Look Like?
The Chamber views it not as stemming from one single breakthrough moment — but the progress that comes over time with steady collaboration across the businesses and teams that show up every day across the community.
And what better way to celebrate the prosperity that’s built through resilience than by welcoming back keynote speaker and New York Times bestselling author, Malcolm Gladwell?
Telling The Story Of Resilience
Our creative team wanted the event materials and digital landing page to capture two key elements: thought and energy. They leaned into bold but vibrant colors, simple forms, and motion to create that idea of an environment that’s focused on reflection that leads to success. (Something that also ties in with the work Gladwell is known for doing!)
Our Role In That Story
Tower listened to The Chamber’s vision for the upcoming dinner and worked to translate it into a visual branding to set the tone for the evening. From there, we provided:
A New Annual Dinner Logo
Event-Specific Website
Ticket and Program Design
“I believe the biggest detail is the restraint. In past years, we’ve filled every inch with detail and movement. This year we wanted to be restrained and leave space, space to think and interpret. This has created a striking visual approach that really sets it apart from previous years.”
David Kimmick, Creative Director
