Lancaster Chamber of Commerce 2025 annual dinner
Event Print Marketing & Digital Assets
Setting the tone for the anticipated 153rd Annual Dinner event hosted by the Lancaster Chamber.
The Lancaster Chamber has been serving the business community of Lancaster, PA since 1872. They seek to partner with organizations and individuals in the region to accelerate ideas, opportunities, and solutions to make the county the best place to live, innovate, and thrive.
The Challenge
Every year the Chamber team looks to create branding that’s unique to each Dinner. For the past three years, they’ve come to Tower to develop the branding of the event and for support with the event website, tickets, program, and other branded digital assets.
Our Strategy
The 2025 keynote speaker was futurist Zack Kass. Knowing he planned to dive into the role of AI and his thoughts on a positive vision for what’s to come, our team decided to lean into branding that would carry that same enthusiasm. From there, we applied it across the Dinner website and printed event materials.
The Results
Tower provided event materials that conveyed a sense of optimism and technological whimsy. This included details like micro animations and movement on the website and event screen displays. Over 2,000 attendees held our work in hand as they grabbed their tickets, browsed event programs, or revisited the event website.
