coleson fine clothiers
Internet Marketing & UX Design
Broadening the niche market of high-end custom clothing through strategic Internet marketing and a complementary web presence.
Coleson Fine Clothiers offers a curated collection of bespoke clothing sourced from family-owned mills around the world. Their attention to artisanal craftsmanship allows them to offer unique, high-quality clothing to their local customer base.
The Challenge
With a transition from a downtown location to a new, state-of-the-art store on the horizon, Coleson needed a strategic marketing plan. They were also looking for guidance as they planned two grand opening events. The final piece of the puzzle was a website UX upgrade to create a seamless brand experience both in-store and online.
Our Strategy
We started with a thorough study of Coleson’s current brand impression through store visits and interviews. The insights we gained allowed us to guide them through their grand opening events with a variety of collateral, including a new video, print media, and other creative promotions.
Our branding insights also helped us create a sustainable, long-term marketing plan to keep Coleson top-of-mind with their clientele. And the website UX upgrade ensured that their customers receive the same tailored experience every time they interact with Coleson. This upgrade was complemented by internet marketing efforts, including SEO, content marketing, and social media advertising.
The Results
Coleson’s enhanced brand presence helps them entice new shoppers to their store and keeps existing customers coming back. And their upgraded website offers growth opportunities within eCommerce, lead generation, in-store events, and more.
