Website Redesign

The Challenge

With a very hands-on marketing team that made frequent updates to their site, Vanguard needed a CMS they could manage more easily. Additionally, in an industry full of outdated misconceptions, they wanted a design that represented the modern professionalism of their company.

Our Strategy

After trimming poorly-optimized, underperforming pages from Vanguard’s sitemap, we designed a clean, fresh look for the site and wrote new content for each page. Our developers built the new site using WordPress, allowing the client to make content revisions and add new pages with ease.

Special attention was paid to the numerous floor plans and project photos that Vanguard wanted to highlight. Our team implemented a “lazy load” that allows numerous images to load at the same time without slowing down the page’s load speed.

Since the website launch, our internet marketing team continues to work with Vanguard on SEO and content strategies, along with making continuous UX improvements. Our team works with Vanguard to produce blogs that support the overall marketing and business objectives of their company. And our long-standing relationship allows us to focus on acquiring external relationships and digital marketing opportunities that will benefit Vanguard down the road.

The Results

Bringing Vanguard’s corporate site to a WordPress platform allows us to accommodate their needs for years to come. We’ve helped them create specific landing pages to target geographic areas they’re looking to expand their presence in. Additionally, we’ve guided their team in optimization techniques and strategies that have exponentially grown their organic search presence.