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stauffers of kissel hill

Website Redesign & Internet Marketing

Harnessing the power of a new website to improve user experience for staff and customers alike.

Stauffers of Kissel Hill is a grocery store and home and garden center with locations throughout central Pennsylvania. They approached us for a website redesign that would unite their online platform with their physical store locations.

The Challenge

Stauffers’ brand had evolved since their site was first built, and it no longer reflected their modern storefronts. They were also looking to gain leverage among the growing competition from both independent and chain grocery stores.

Our Strategy

We started with an in-depth user experience study using heat mapping to better understand user flow on the existing website. Alongside analytics data, this research helped us redesign a more user-friendly website that was modern and easy to navigate. Plus, Stauffers’ online brand now seamlessly matched with signage and other collateral in their physical stores for a unified customer experience.

The Results

Since the launch of the new website, Stauffers has seen increases in all of their key performance indicators. Paired with an aggressive internet marketing strategy, their contemporary digital presence will help them continue to stand out in a competitive marketplace. Plus, the new site allows their team to update content quickly to capitalize on seasonal sales with ease.

“We appreciate the collaborative effort of the Tower Team. Even after the launch, Tower remains a partner as we focus on continual ease & accessibility to provide info to our online customers.”

Debi Drescher, Director of Marketing & Branding, Stauffers of Kissel Hill

Services Provided

Web Services
Web Design

Create a site that helps you put your best foot forward online.

Web Services
UX Design

Map out an experience that serves your users’ needs and wants.

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Web Services
Hosting & Maintenance

Find reliable support to make day-to-day business seamless.

Internet Marketing Services
Local SEO

Find your closest neighbors and make sure they’re finding you.

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Internet Marketing Services
PPC

Get ahead of your competitors and be found quickly at the top of the search page.

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Internet Marketing Services
Content

Show that you’re an expert and develop your brand’s credibility.

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