joie baby
Web Design
Restoring a manufacturer’s faith in the web through a bright and whimsical mobile-first website.
Joie Baby is a European manufacturer of baby strollers, car seats, and travel systems. They partnered with us to design a new international website to advertise and eventually sell their products to the world.
The Challenge
Joie Baby had just undergone a website redesign with another agency, and they were underwhelmed with the results. We made it our mission to help them love the process, as well as the results.
Our Strategy
Our design team set to work creating a bright and fresh site with plenty of whimsical elements and international appeal. We also created a series of illustrated icons to help identify each product line throughout the site and all brand collateral.
Although Joie Baby is not currently an eCommerce site, we developed their website with a future store in mind so the transition to selling online will be simple when they are ready to expand their customer base. We also partnered with Joie Baby’s internal development team to ensure a seamless transition as the site launched.
The Results
After a successful website launch, Joie Baby came back for assistance on a mobile design update. The website had been well-received by their international merchants and customers, but the vast majority of users were visiting their site on a mobile device. With a little user experience research, we launched a new iteration of their website with a brand new mobile design to help them continue to cater to customers around the world.
“The Tower team is a pleasure to work with, to grow with, to learn from and are true solution providers who always deliver.”
Marjori Masitto, Director of Marketing & Research, Joie Baby
