The Challenge
Wheatland Federal Credit Union (WFCU) has been providing financial services to its membership in Lancaster, PA for over 80 years. At the heart of WFCU’s commitment to the community is providing youth and student accounts and being a trusted source of financial education to children and young adults. However, their website was outdated and out of touch with the young audience they work so hard to serve. They needed a modern, vibrant online presence that was a better reflection of their work.
Our Role
Inspired by Wheatland’s bold brand colors, our design team created a website that’s bright, appealing, and features strong imagery. The site offers a host of educational resources and highlights the credit unions’ community involvement. Additionally, our team designed and built a unique “Rates” page with an interactive loan calculator and custom loan rates display.
We also made improvements that will help the client tremendously from a content management perspective. With their old site, Wheatland had limited access to the site admin. This made it a challenge to make consistent content updates on their own. A new, user-friendly content management system (CMS) now gives Wheatland the ability to update the website on a regular basis.
Services
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
ABBY KIEBACH, MARKETING & BUSINESS DEVELOPMENT MANAGER, WHEATLAND FEDERAL CREDIT UNION
The Results
This website redesign gave the Wheatland team the opportunity to rebrand themselves to appeal to a younger audience. Additionally, their new website will be an integral tool as they explore online membership applications, online loan applications, and other online services, which can seamlessly integrate into the site.