The Challenge
For over 100 years, Warfel Construction has been one of Central Pennsylvania’s largest providers of construction management, design/build, and general contracting services, serving clients throughout the Mid-Atlantic region. Known for innovation, integrity, and initiative, Warfel felt that their website didn’t reflect the same level of high-quality as the buildings they construct.
Our Role
What you’ll notice right away about the Warfel website is the beautiful photography they use to showcase their buildings. It was Tower’s role to design a website that served as an online portfolio, allowing their work to speak for itself. Designing with images in mind, the new website is very simplistic and clean with a focus on the color and style being driven by the photos. The imagery is also used as a navigation tool, leading users through the site in a planned, strategic, optimized role.
Known for innovation, integrity, and initiative, Warfel felt that their website didn’t reflect the same level of high-quality as the buildings they construct.
The design team was also successful in incorporating Warfel’s brand throughout the site while respecting the request that their signature red color was not too prominent and distracting. Instead of relying too heavily on their brand colors, they are used as accent colors in an otherwise clean, high-end design.
Additionally, our developers worked to create an engaging user interface by incorporating visual touches that included cube rotators, sliders, hover effects, and unexpected elements of animation to set Warfel apart from their competitors and industry.
Services
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Sara Crimmel Miller, Marketing Communications Manager
The Results
One of the best things about Warfel Construction is their dedication and commitment to professionalism. From the moment you walk through their door, every employee that you meet evokes a high standard and emits knowledge and expertise. Embarking on our journey with them, we wanted to make sure that we continued to live up to that level of character. Their website needed to convey the message and feel that you experience when visiting. At the same time, we wanted to make sure their prospective clients had an easy time of finding Warfel and vetting their team prior to any in-person meeting.