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Case Study

Venture Lititz Connecting A Community Online

Creating a welcoming site for tourists, locals, and businesses to come together online and enjoy all the charm of a bustling small town.
            

Working as an advocate, Venture Lititz is a non-profit organization that exists to enhance the community of Lititz, PA. They’re the storytellers of the town’s rich history and the visionaries of its future, working to bring all the pieces of the town together.

The Challenge
Venture Lititz didn’t have the ability to directly edit their old site, making it difficult to keep information about events up to date in this busy town. And they had a desire to give local businesses a way to increase their online digital footprint with valuable digital marketing support. They also needed a site that conveyed a cohesive sense of their brand visually.
Our Strategy
We started by helping the client create a sustainable business strategy to encourage local businesses to sign up for subscription tiers and benefit from special site services. From there we designed and developed an appealing and easy-to-use site. And in order to keep it easy to update, our team also created a business account center where local businesses could easily subscribe or request updates. Additionally, we added ways for the community to donate, volunteer, and stay involved through the site.
The Results
In addition to giving local businesses an opportunity to join a tiered subscription plan and enjoy digital marketing perks, the new site now offers a well-organized hub for the latest information on the town. The site even caught the eye of the Pennsylvania Downtown Center, who presented an award of excellence to the Venture Lititz Team for their new website.

“Not only is the completed lititzpa.com website impressive, so was the process of creating it. The Tower team offered innovative ideas, budget-friendly solutions to issues that popped up along the way, and a commitment to communication that kept the project moving forward. Together we created a site that acts as a warm welcome to would-be visitors while also delivering an easy-to-navigate user experience.”

Rebecca Branle, Executive Director, Venture Lititz

Services Provided

eCommerce Website Design
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success.
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UX Design Services
Clients often come to us looking for answers to the question, “why?” Why are users exiting their site? Why are they abandoning their cart? Why are they unsubscribing from their email list? No matter how well you know your customer, you will never be them. That’s where user experience design (UX) comes in.
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Web Hosting and Maintenance Services
Web hosting and maintenance services are often an afterthought. They’re typically thrown in at the end of a proposal or tacked on as an extra cost. But reliable web hosting and maintenance services can make a huge difference in your day-to-day business management.
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Commercial Photography and Videography Services
Are you relying on stock photography and non-branded videos to tell your story? You’ll get more bang for your buck with proprietary media that gives users an intimate look at what makes your company tick.
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Email Marketing Services
Our experts use email marketing best practices that target prospects based on where they are in the buyer’s journey. This strategy is at the heart of our email automation services.
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Branding Services
Does your brand image and messaging need a complete overhaul? We take a holistic strategy to branding that satisfies your goals and projects a professional, unified appearance to users.
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Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
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eCommerce Website Design
Whether you already have a brick and mortar storefront or you’re starting a new online business, your eCommerce site can make or break your long-term growth and success.
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717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603