The Water Guy™ team came to us with a need for SEO and PPC management as well as a need for a new WordPress website that would be compatible with a new customer management system that they would be implementing over the next year. Serving counties in Pennsylvania, New Jersey, New York, Maryland, and Washington D.C., The Water Guy was looking for an easily managed site that would give them the flexibility to carry out marketing campaigns as needed, all while seamlessly integrating into their new e-store.
We started our journey by organizing two photo shoots that would be highlighted on their new website. The first shoot included two locations with subject matter to appeal to their two core audiences: residential and commercial customers. This was followed shortly by a product photo shoot to help get crystal clear product photography for their new website.
Once the photography was established it was time to start building out the style and functionality of their new WordPress site. Throughout the design, it was imperative that we were involved with the project team for their new e-store. We were able to establish ease of flow from WordPress to the new store without any hindrance on a user’s experience.
The last leg of our development process with The Water Guy is ensuring SEO optimization on all product and informational pages. We’re able to help accomplish this through creating an optimized structure from the very first stages of sitemap through to the code and design layout of interior pages.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Supplement your brick and mortar store with an e-commerce store that can be customized to your business model.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Audrey Krupiak, Marketing & Communications Manager
Over the last six months, we’ve been able to increase all channels of traffic to The Water Guy domain by a combined 23%. Additionally, we’ve noticed a reduced, site-wide bounce rate of 46%. With a new site architecture, methodical user experience design, and a slender source code, The Water Guy will be able to maximize the use of their website to support their strategic business goals year over year.