SeniorLivingU had been one of Tower’s long-standing internet marketing clients. We focused on improving their organic presence in search results pages with SEO and content marketing strategies. Throughout that process, SeniorLivingU was working on an eCommerce platform that was not fully adaptive and responsive, did not provide reliable technical support, and wasn’t flexible to help grow their marketing presence and business model. To fix their platform issues, we recommended a website redesign.
The website redesign project began with a lot of unique processes, development use cases, and plugins to help align the new site with the business processes that SeniorLivingU used on a daily basis. One of the unique details of this project was an integration and registration process that occurred between the website and the learning management system (LMS).
By moving to a WooCommerce platform, SeniorLivingU had the ability to fully manage their store, orders, inventory processes, and even utilize the website as a customer. The latter is important because about 90% of SeniorLivingU’s online orders are entered by staff on behalf of the customer. Additionally, we were able to extend the functionality of order management by allowing customers to purchase eLearning courses for colleagues and gift those courses through the checkout process.
In the Fall of 2018, SeniorLivingU went through a branding update and decided to study the user experience of their site. They wanted to use customer feedback to help improve the overall aesthetics and experience of the website. This improvement included building out a more categorized product page and making adjustments to product categories to help customers find what they are looking for both quickly and easily.
Optimized, authoritative, and engaging. Content updates can make or break the longevity of your digital marketing campaign.
Social Media Marketing is more than just frequent posting. It's about building relationships and creating unique content to engage users.
Add a boost to reach a new demographic or geographic area that strategically aligns with any business goal.
Reach current and potential customers through an automated email marketing campaign at the perfect time.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
Supplement your brick and mortar store with an e-commerce store that can be customized to your business model.
Security and support are two things that you can depend on with this service. From simple updates to template upgrades, we can help you maintain your web environment.
Not quite ready for a full site redesign? Update popular pages of your website with a UX Design update that is based on feedback straight from your target audience.
Robin Malloy, Director
By transitioning SeniorLivingU to a content management system (CMS) that is easier to use, they have been able to focus on simplifying processes, improving their business model, and providing the best products and user experience for their customers and affiliates. The number of new users has increased by 41% year-over-year, with a 2% eCommerce conversion rate and a 3-minute session duration on average. SeniorLivingU’s partnership has really transformed over the last few years, and we’ve been able to collaborate with them on new marketing initiatives that will allow them to continue to grow and develop their brand and customer base for years to come.