swing kingdom
eCommerce Web Design
Reinvigorating a vinyl swing set manufacturer’s website and upgrading their digital marketing.
Swing Kingdom manufactures high-quality vinyl swing and playsets for distribution across the country. They wanted to update their website to offer online sales that would complement the efforts of their dealer network. As our relationship progressed, we also worked with them to create and implement a multi-channel marketing strategy.
The Challenge
When Swing Kingdom first approached us about a website redesign, they already had a clear inspiration in mind. They wanted a design that mimicked the look and feel of Apple, which meant a clean, minimal site with large product images. However, they weren’t sure how to tackle the redesign on their own.
Our Strategy
Our web development team set to work building Swing Kingdom’s eCommerce site using our preferred platform, WooCommerce. We also worked with another Swing Kingdom partner to implement their proprietary online design tool into the new website platform.
In addition to designing and building the new eCommerce site, we wrote content for each page, including detailed product descriptions for all playsets and accessories. Our SEO team also ensured the site was optimized upon launch to ensure a successful transfer for users.
As our relationship with Swing Kingdom grew, we provided them with ongoing SEO and local SEO services, along with PPC, content marketing, email marketing, and social media advertising.
The Results
Swing Kingdom’s new website utilizes a custom plugin for an installation opt-in fee, geolocation, ZIP code-based search fields to locate dealers, and state-by-state custom selection for individual products. With nearly 3.5 minute session durations, users are perusing their vast selection of quality swing sets. Swing Kingdom’s products are speaking for themselves, and nearly 6,000 monthly visitors are clearly noticing.
“Tower is great to work with. From the beginning to end, I understood what I was getting.”
Phi Viet Le, Former Chief Operating Officer, Swing Kingdom
