National Novelty Brush Company (NNBC) came to us with the need for a new website as well a logo re-design. Just in time for their 100th year in business, NNBC wanted a fresh, user-friendly website that could support their business. They also wanted a logo that reflected the fact their product lines was growing beyond brushes.
Logically, logo and branding happens before website design and development comes into play.
With a name like National Novelty Brush Company, potential customers often assume they sell paint brushes. When designing their logo, we wanted to incorporate their products, which are brush-end caps (think nail polish or rubber cement). During the logo design process, our designers played with shapes and motion, creating a final design that mimicked the “twist” on/off threads of a cap.
When beginning NNBC’s website, we realized this website needed a lot of vibrant, quality photography to bring their products to life. We oversaw an extensive photo shoot, that included lifestyle and product shots, both on-site and in-studio. The strong photography and new branding elements came together to develop a stunning site. And, although NNBC does not currently sell their products online, the website is capable of switching to an e-commerce platform at any time.
Website design goes hand-in-hand with a sleek user experience. To make sure every visit is pleasing, we focus on every element with detail and scrutiny.
You can rest assured that your website will be built with forward-thinking technologies that will set you apart from the competition.
Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Depending on your audience, a more traditional marketing method may make the most sense for success.
Ashleigh Gonzalez, Graphic Designer, Tower Marketing
By creating a custom WordPress website for NNBC, we’ve been able to help them utilize their website in a way that is organized and centralized. We helped finish off this website with online career forms that flow directly to their Human Resources department and continue to assist them with general maintenance and management.