Enwild is a family-owned outdoor equipment and clothing retailer based in Manheim, PA that has grown to compete with major companies on a national level. They came to us when they were still known as Backcountry Edge. This name was the source of their major challenge: a company with nearly the same brand name had grown to become their fiercest competition. As a result, they were struggling to maintain their brand presence and differentiate themselves in what had become a crowded market.
During each step of the process, collaboration was key. It was a joy to work with Enwild’s team to ensure that every element felt just right, and that the new brand was something we all could be proud of.
“The team at Tower rolled up their sleeves and dove deep into our business. They listened well and worked hand-in-hand with us to find a brand name that honestly captured the essence of our brand and its people. Their guidance, insights, and persistence were instrumental in our becoming Enwild.”-Jason Grantz, Former Marketing Manager, Enwild