Tower Marketing Logo
explore
  • About
  • Services
  • Work
  • Blog
  • Podcast
  • Careers
  • Culture
  • Contact
Client Portal
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603
Stay in the Know

Join Our Mailing List

  • This field is for validation purposes and should be left unchanged.

hilking gear
Case Study

Enwild

Differentiating a home-grown brand in a crowded marketplace of outdoor gear giants.
            

Enwild is a family-owned outdoor equipment and clothing retailer based in Manheim, PA that has grown to compete with major companies on a national level. They came to us when they were still known as Backcountry Edge. This name was the source of their major challenge: a company with nearly the same brand name had grown to become their fiercest competition. As a result, they were struggling to maintain their brand presence and differentiate themselves in what had become a crowded market.

The Challenge
Backcountry Edge needed a fresh new name, logo, and presence that would win back their brand equity and help them compete nationally among some of the industry’s biggest players. The new name needed to bring in new customers, while staying true to their roots and retaining their most loyal fans.
Our Strategy
We developed a full strategic plan to guide Backcountry Edge seamlessly into their new brand. We started with research, interviews, and good old-fashioned collaboration, which led us to a brand name: Enwild. Once we found a name that everyone loved, the team set to work developing key brand pieces like t-shirts, packaging tape, throw-in cards, and Enwild’s new “best of” guide.

During each step of the process, collaboration was key. It was a joy to work with Enwild’s team to ensure that every element felt just right, and that the new brand was something we all could be proud of.
The Results
Enwild’s new rugged, but approachable, brand was driven by a passion for getting outdoors. It returned them to their roots and their commitment to serving their customers, while opening new doors for their internet marketing and brand presence through their unique new name. We’re pleased to have developed a brand that so aptly reflects Enwild’s passion and friendly nature.

“The team at Tower rolled up their sleeves and dove deep into our business. They listened well and worked hand-in-hand with us to find a brand name that honestly captured the essence of our brand and its people. Their guidance, insights, and persistence were instrumental in our becoming Enwild.”

-Jason Grantz, Former Marketing Manager, Enwild
brochure examples
enwild logo
enwild box tape

Services Provided

Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
Explore
Logo Design Services
Does your logo represent what your business is all about? We can help you update your existing logo or create a new one that truly speaks to your brand’s purpose.
Explore
Print Media Design Services
Looking for a unique way to connect with prospects and existing customers? Print media can stand on its own or complement your digital marketing initiatives. The possibilities and combinations are nearly endless.
Explore
Digital Marketing Strategy
We value strategy above all else. We take a step back from solutions to identify and tackle underlying problems. Putting a Band-Aid on a bad digital marketing strategy won’t help you in the long run.
Explore

Related Work

strategic logistic business cards
case study
Strategic Logistics
explore
doctor comforting a patient
case study
Partnership for Public Health
explore
website design display example
case study
J&L Building Materials
explore
Tower Marketing Logo
Let's do great work together.
© 1997 - 2023 Tower Marketing
  • Privacy Policy
  • | Sitemap
717-517-9103
626 North Charlotte Street 2nd Floor
Lancaster, PA 17603