sunrise logistics
Website Redesign
Creating a dynamic website to reflect a fast-growing brand and industry that Sunrise Logistics was proud to encourage their clients to visit.
The team at Sunrise Logistics partnered with Tower Marketing because they felt that their company website didn’t adequately reflect their brand or the work they do.
The Challenge
As a produce supply chain champion, Sunrise Logistics partners with grower-shippers, importers, distributors, and retailers to provide third-party logistics services. Located in Ephrata, PA, they are a member of the Four Seasons Family of Companies.
Although they work in a fast-paced and dynamic industry, their website didn’t portray that any movement or life. In addition, the website wasn’t designed to allow them to make updates on a consistent basis, which also contributed to a site that often felt flat.
Our Strategy
Through the design of a new website, we created a user-friendly CMS that provided Sunrise Logistics with the capacity to update the website on a regular basis. The new website also enhanced the user interface of their service pages, case studies, and company information, which helps potential customers flow through the website.
Our design team created a dynamic design full of movement and life that serves as a more accurate branding vehicle and supports the company’s sales-oriented goals. Through video and images, we were able to bring the processes to life, helping to mimic the motion and fast-paced environment that Sunrise Logistics operates in on a daily basis. Additionally, our developers built a solid framework for future ERP integration that offers stability, yet is flexible enough to adapt to evolving company needs.
The Results
This website redesign has given Sunrise Logistics the opportunity to enhance their superior service, technological edge, and overall online presence. Their new website will be an integral tool as they continue an increased pace of growth in new geographic regions and service areas. Since the launch, Sunrise Logistics has used the framework that Tower developed to create a custom portal for easier onboarding and management of their customer base.
“The feedback has been very positive on our new website and we immediately started referring existing and potential customers to the site. Last week was the first time in my 6+ years at Sunrise that ‘go check out our website’ came out of my mouth.”
Chad Ogden, Director of Transportation, Sunrise Logistics
