Strasburg Rail Road
Email Marketing
An event-focused newsletter driving awareness and sales for seasonal, fun-filled activities.
Strasburg Rail Road is a premier local destination for unforgettable train-based excursions. While beloved for family-friendly experiences like Day Out With Thomas™ and Santa’s Paradise Express, they’re also home to many upscale opportunities — from elegant wine & cheese rides to thrilling murder mystery dinners. These extraordinary getaways invite guests of all ages to rediscover Strasburg Rail Road as a go-to spot for both novelty and nostalgia.
The Challenge
With a year-round calendar packed full of beloved rides, Strasburg Rail Road needed an effective way to promote its most popular offerings and turn interest into income.
Each month’s message required a strategic approach to content and timing to ensure high engagement and conversions.
Our Strategy
We developed a visually rich email newsletter focused on clarity, consistency, and performance.
Every send highlights upcoming attractions with strong imagery, clear calls-to-action, and easily digestible details like age minimums, duration, and pricing.
The Results
Over 12 months, the Guest Services newsletter generated $17,583 in ticket sales, with 306 key event interactions — including 114 ticket purchases.
The emails also performed well from an engagement standpoint, with an average open rate of 19.4%, a click rate of 4.3%, and a click-to-open rate (CTOR) of 24.6% (more than double the typical CTOR).
