Video Production

Producing and filming a series of ten instructional videos to help customers bring more birds to their backyards.

Perky-Pet® is a world leader in bird and hummingbird feeder manufacturing. With an incredibly broad selection and years of hand-on expertise, they provide resources and education to bring birds to every backyard.

The Challenge

Perky-Pet® wanted to produce a set of ten instructional videos to build out their resources for customers and bird-lovers alike.

Our Strategy

We started by identifying the best products to feature in the video series, focusing on new releases, customer favorites, and those that inspired the most customer service requests and inquiries. We then scouted locations, vetted and selected a video production partner, and provided talent options for the client to choose from. We then created scripts and storyboards for each video that were concise but helpful, keeping the audience in mind at every step.

Over the three days of shooting, we were at our client’s side for every need that arose. From directing talent to making sure the feeders were smudge-free and picture-perfect, our goal was a stress-free video shoot for all involved.

The Results

We collaborated with the video production team to edit and upload the series of ten videos for use on Youtube and in marketing collateral. Through this project with Perky-Pet® (and many others), we’ve gotten to stretch our creative muscles and watch their audience grow.

Perky-Pet® Oriole Jelly Feeder

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