american heart association
Creative Marketing Campaigns
Partnering with a non-profit to raise awareness and funding for cardiovascular research through the power of design.
Before partnering with Tower, the American Heart Association (AHA) of Lancaster was doing all of their design work in-house, including an overwhelming amount of print work for their annual events.
The Challenge
AHA wanted to grow their visual identity and lessen their internal design workload with four of their largest events: the Heart Ball, Go Red for Women, Heart Walk, and Pursenalities. Over the years, Tower has grown not only to help with print work, but to serve on planning committees and offer conceptual consulting on event themes and execution.
Our Strategy
When it comes to donation-driving events, no detail is too small. We help AHA with the concept for each event, as well as save the dates, invitations, event programs, and more. Each item is designed with care, from concept to final printing and mailing.
We take pride in every detail, big and small. From choosing paper weights to negotiating with printers, we make sure that everything is just right for each of the AHA’s events.
The Results
We’ve grown our partnership with AHA of Lancaster each year since 2014. From Moulin Rouge to Fire and Ice, we’ve come up with novel and inventive event themes each year that have resulted in successful community gatherings and crucial donations.
We’ve loved getting the chance to offer our services to a local non-profit doing such incredible work in our community. It is an honor to extend our expertise to help them grow and thrive.
“I honestly don’t know where we would be without Tower Marketing. Without their inspired, creative design and phenomenal client care, the American Heart Association’s Lancaster Division would be lost.”
Bill Coder, Former Social Events Director, American Heart Association Lancaster Division
