CENTRI BUSINESS CONSULTING CAPITAL CONFERENCE AT NASDAQ
Web Design & Print Marketing
Creating both digital and physical event materials with the right tone for Centri’s Capital Conference at Nasdaq.
Centri Business Consulting, one of the fastest-growing accounting and advisory groups across the US, is an esteemed firm with expertise and recognition from major outlets, including Inside Public Accounting and Accounting Today.
The Challenge
While Centri serves both public and private companies across all stages of the business lifecycle, they are renowned for their support of the capital markets. Because of their passion for that space, they wanted to hold an event where key players could connect and find resources.
So they planned their first exclusive Capital Conference at Nasdaq in New York. Their vision was to include discussion panels, fireside chats, company presentations, and more, allowing an audience of investors and high-growth companies to connect on key challenges and opportunities.
Our Strategy
Since this was the first inaugural event, it needed to be set up for success and have a strong foundation for the annual conferences to come. That meant starting with key materials that would convince investors and companies to request to attend.
Our team designed and developed a custom landing page to give this event the digital presence it deserved. Then we designed the key print pieces that would support the day-of event experience. This included materials such as programs, signage, and schedules.
The Results
Centri attracted and welcomed over 450 attendees, 40 sponsors, and 55+ presenting companies from the capital markets community. During this inaugural event, attendees provided overwhelmingly positive feedback, with many promising to return next year.
During the Capital Conference, attending companies and sponsors also had a variety of opportunities to connect in one of the world’s most iconic financial settings, all thanks to Centri.
“Most recently, Tower partnered with us to design creative for a significant strategic event we held, our Centri Capital Conference. Because of their intimate knowledge and understanding of our brand, they designed a branded digital experience that conveyed who we are and where we are evolving too. The process was simple and seamless and Centri was thrilled with the results.”
Amanda Zeigler, Chief Marketing Officer, Centri Consulting
