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Tower Marketing employee writing a blog on digital marketing in the Tower Marketing office in Lancaster, PA

Digital Marketing Agency Blog

Staying up to date on the latest trends is how we provide our clients with the best work possible. We make our research do double duty by sharing digital marketing insights that are digestible and actionable for you.

Check out our digital marketing blog below to dig into email marketing, SEO, PPC, content marketing, web design, and so many more marketing tactics.

Grace Zukus Grace Z
11/01/23

Basic Digital Marketing Terms You Should Know

  • Content Marketing
  • Email Marketing & Automation
  • Marketing Strategy
  • SEO
  • Social Media Marketing
Read More About Basic Digital Marketing Terms You Should Know 12
Sierra Pompey Sierra
09/01/23

A History of Google Algorithm Updates & SERP Changes

  • SEO
Read More About A History of Google Algorithm Updates & SERP Changes 9
Sierra Pompey Sierra
08/01/23

How to Correctly Identify Your Google Ads Audience and Better Target Your Consumers

  • Marketing Strategy
  • PPC: Paid Advertising
Read More About How to Correctly Identify Your Google Ads Audience and Better Target Your Consumers 11
Kelly Phan Kelly P
08/01/23

Rebranding Checklist: How to Successfully Rebrand Your Company

  • Branding
  • Web Design
Read More About Rebranding Checklist: How to Successfully Rebrand Your Company 7
Alison Swann Ali
07/28/23

The Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet Marketing

  • Branding
  • Marketing Strategy
Read More About The Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet Marketing 15
Grace Hurst Grace H
07/19/23

Headline Writing Techniques To Help You Get Better Results

  • Content Marketing
Read More About Headline Writing Techniques To Help You Get Better Results 9
Sierra Pompey Sierra
07/18/23

Why Google is the Best Search Engine (and Why Businesses Should Care)

  • Marketing Strategy
  • SEO
Read More About Why Google is the Best Search Engine (and Why Businesses Should Care) 5
Alex S 03 Alex S Alex S
06/28/23

How to Effectively Review User Engagement in Google Analytics 4

  • Content Marketing
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
  • UX
Read More About How to Effectively Review User Engagement in Google Analytics 4 8
Gillian Radel Gillian
06/09/23

How Good Forum Link Building Helps Drive Traffic

  • Content Marketing
  • SEO
Read More About How Good Forum Link Building Helps Drive Traffic 9