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Tower Marketing employee writing a blog on digital marketing in the Tower Marketing office in Lancaster, PA

Digital Marketing Agency Blog

Staying up to date on the latest trends is how we provide our clients with the best work possible. We make our research do double duty by sharing digital marketing insights that are digestible and actionable for you.

Check out our digital marketing blog below to dig into email marketing, SEO, PPC, content marketing, web design, and so many more marketing tactics.

Alison Swann Ali
07/28/23

The Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet Marketing

  • Branding
  • Marketing Strategy
Read More About The Digital Marketing Mix: How the 4Ps Have Evolved in the Age of Internet Marketing 15
Grace Hurst Grace H
07/19/23

Headline Writing Techniques To Help You Get Better Results

  • Content Marketing
Read More About Headline Writing Techniques To Help You Get Better Results 9
Sierra Pompey Sierra
07/18/23

Why Google is the Best Search Engine (and Why Businesses Should Care)

  • Marketing Strategy
  • SEO
Read More About Why Google is the Best Search Engine (and Why Businesses Should Care) 5
David Kimmick Kimmick
07/06/23

Simple Stylish Accessible Color Palettes: 5 Easy Steps for Web Designers

  • Branding
  • Content Marketing
  • UX
  • Web Design
Read More About Simple Stylish Accessible Color Palettes: 5 Easy Steps for Web Designers 8
Alex Spease Alex S
06/28/23

How to Effectively Review User Engagement in Google Analytics 4

  • Content Marketing
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
  • UX
Read More About How to Effectively Review User Engagement in Google Analytics 4 8
Gillian Radel Gillian
06/09/23

How Good Forum Link Building Helps Drive Traffic

  • Content Marketing
  • SEO
Read More About How Good Forum Link Building Helps Drive Traffic 9
Trevor Fitzpatrick Trevor
04/04/23

Google Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know

  • eCommerce
  • Marketing Strategy
  • SEO
Read More About Google Analytics 4 vs Universal Analytics: 8 Key Differences Your Business Needs To Know 10
Lauren Gooch Lauren
03/15/23

4 Blog SEO Tips To Increase Google Search Visibility

  • Content Marketing
  • SEO
Read More About 4 Blog SEO Tips To Increase Google Search Visibility 10
Lily Doerschuk Lily
02/06/23

How To Create Spotify Ads: A Complete Guide on Leveraging Sound in the Age of Streaming

  • Content Marketing
  • Social Media Marketing
Read More About How To Create Spotify Ads: A Complete Guide on Leveraging Sound in the Age of Streaming 11