In our newest episode of Tower After Hours, Kelly, Tim, Meg, and Ashleigh tackle topics including upheaval in streaming TV, a recap of Leadercast, paid options for Google My Business, and creating video content. Listen in to discover more and find out what exactly Crunchyroll is.
Upheaval in the World of Streaming TV – 1:33 – 11:48
With the very recent news of Disney taking full control of the Hulu streaming platform, Tim breaks down all the changes you can expect to see when you settle in for your next binge-a-thon. As streaming platforms begin to splinter apart and offer very specific content, requiring us to sign-up for more and more platforms, will we finally come full circle and long for bundled content that cable provides?
Ashleigh Goes to Leadercast Live – 11:48 – 19:22
Last week Ashleigh attended the Lancaster host site of Leadercast Live and had the time of her life. She was eager to share some tidbits she learned from the day. From the separation of brain and mind to building a team based on the qualities of Hungry, Humble, and Smart, the topics left Ashleigh feeling invigorated. We’re sharing a link below so you can get excited too!
Google Beta Tests a Paid Google My Business – 19:22 – 27:25
If you’ve performed a recent Google search for a business near you, you no doubt know the power of the Local 3-pack (the local map that spotlights three area businesses that meet your search criteria). In this segment, Meg takes us through the ways you can amp up your Google My Business listing for better success in the Local 3-Pack. She also discusses a beta version of paid My Business services, which allow users to fine-tune their listings even further. Will it provide you better placement in the SERPS? Hear our thoughts . . .
Our Advice on Custom Video Content – 27:25 – 41:19
A recent study on the topic of visual content highlighted the fact that many companies struggle with producing custom video content. Since this is something we do for ourselves and our clients on a regular basis, Kelly and Ashleigh discuss the ways you can build a strong partnership with a videographer to make custom video content easier.