In this episode of Tower After Hours, Mike Shaw, Ashleigh, Dustyn, and Amanda discuss the latest hierarchy of website needs, Corona’s environmental campaign, and China’s all-knowing WeChat app. It’s a rollercoaster of emotions as they cover technical website factors, the exchange of plastic for beer, and how the Chinese government is tracking their citizens’ every move. Listen in!
The Periodic Table of Website Ranking – 0:42 – 9:06
Do you know which factors help or hurt your website ranking in search engine results pages (SERPs)? Mike Shaw shows us the latest Search Engine Land table that breaks down which factors can make or break your website in terms of being found on Google. What are the biggest changes between a few years ago and this new table? Listen to Shaw’s explanation to find out!
Let’s Talk About Beer – 9:07 – 22:15
Want Corona? Bring your empty water bottle! In various parts of the world, Corona is running a promotion that encourages individuals to bring plastic waste to specific retailers and bars. By handing in their waste as “payment,” individuals could receive beer in exchange. We discuss this type of cause marketing and how the logistics may have worked. We also learn the difference between 180 and 360 degrees…and that Amanda isn’t good at math.
WeChat is Taking Over – 22:16 – 39:67
Dustyn brings the rest of the team up to speed on the all-encompassing Chinese WeChat app. All other apps work inside of it, and all user data is collected on it. We talk about how user data privacy may change and the Black-Mirror-esque social ranking that is being proposed.
- The Periodic Table of SEO Factors (Updated for 2019)
- Corona Lets Beer Drinkers Pay with Plastic Waste for World Oceans Day
- WeChat is Watching