It’s no longer a teenage trend but rather a global transformation. We always preach the difference between social media (Tasty videos, political memes, and “chain mail” posts from your grandma) and social media marketing, which bring your brand’s story to life and builds relationships with your customers. With so many social media platforms, each offering a unique way of communicating, it is easy to lose your brands voice in the noise.
Our job is to simplify the complexity of social media marketing for your business. Social Media Marketing is an important part of internet marketing because it is a digital form of word-of-mouth. Are you harnessing the power of social media to improve brand awareness and create online authority.
How does social media marketing fit into an internet marketing strategy?
No internet marketing strategy would not complete without being social media marketing. After SEO works to satisfy search engines by increasing your online presence in the SERPs and content marketing presents information as an authoritative resource to target audiences, it’s time for social media to shine!
You know that social media is great for sharing your content to the masses, but it’s also important for building relationships with influential online users. Influencer outreach is about developing a relationship with community partners and customers that will carry your brand further than what you can do alone. This tactic will not only increase exposure for your brand but also contributes to SEO performance.
This seems pretty simple. Can I just put my intern in charge of social media marketing efforts?
While we value what interns bring to the table (strike that — what anyone brings to the table!), social media marketing isn’t something you can just pop in and take over in your free time. Much like content marketing, a consistent presence and a focused point-of-view will make your efforts more successful. We work hard to create a social footprint for your brand by staying involved in platform changes and trends, contributing effectively to conversations, and sharing useful content.
Likewise, we tune in not only to your followers but to potential followers through social listening. Instead of talking at them, we interact with them by sharing ideas, answering their questions, and building long-lasting relationships. Social listening is a great way to identify what people are talking about, what they want to know more about, and what is trending.