Building a new website?
While a new website is a great investment for your business, it will take months if not longer, to see any results without any kind of marketing. PPC is an ideal tool for providing you with immediate traffic and the potential to generate sales within weeks. Utilizing PPC with the roll-out of a new website is an ideal strategy to achieve success. The best part? PPC will provide your business a reliable flow of traffic for a predictable cost.
Starting your social media presence from scratch or trying to grow a follower base?
Instead of targeting an audience by a specific search term, social media advertising is a more proactive approach that targets audiences before they even start a search query. Utilizing social media advertising, your business can identify potential customers through their own shared information. Reaching your audience and the prospects who will lead to conversions is incredibly easy with social media’s specified targeting tools. You can target a specific age range, location, occupation… the list goes on.
I heard online ads can be pricey. Is that true?
Yes, PPC can be pricey, but it doesn’t have to be pricey. The price you pay for PPC ultimately depends on the competitiveness of the keywords you want to rank for. You can control some factors that affect your cost per click (CPC) by keeping a few things in check.
- Establish a budget for your paid advertising campaign
- Define specific goals for your PPC campaign
- Know your target audience
- Creating high quality landing pages.
If you’re looking to get the most bang for your buck when it comes to advertising, you want to spend your ad dollars on social media.
Compared to traditional advertising efforts, social media advertising is the most cost-efficient platform right now. Trying calling up a radio station or magazine and offering them $15 for an ad. After recovering from their laughter, head to Facebook and spend $15 on a boosted post. The immediate results will shock you. Similar to PPC, setting goals by defining a clear objective for your social ad campaign will help determine a budget that’s right for you.