A local community leader approached us with his vision to build a church center and retirement community together on a 110 acres plot of land. This vision needed wheels to get the word out to the appropriate audience of retirement-aged people across Berks County and surrounding large, metropolitan areas like Philadelphia, Baltimore, New York, and Washington D.C.
The first step was creating a brand name for the community. We wanted to emphasize the community’s Ukrainian heritage, through the name Trypillian Village. The word “Trypillian” is derived from the Trypillian Civilization, which is viewed as the spiritual birthplace of present-day Ukraine.
Further representing the cultural background of the area, we created a design that incorporated the red, black, and white swirling patterns found on ancient clay pottery, excavated from ancient Trypillian sites. In the final logo, the patterns and colors came together to form a mature tree with strong roots, which is representative of retirees and their heritage.
Your logo is the first, and most important, impression your company can make. It's important that it tells your story.
Depending on your audience, a more traditional marketing method may make the most sense for success.
YURI MARKEWICH, PROJECT DIRECTOR
The initial vision became a reality when architects created 3D renderings of the community. At the time of Trypillian Village’s website launch, half the units in the retirement community were reserved.