swing kingdom
Paid Advertising
Amplifying brand messaging across paid media channels to create multiple touchpoints for buyers to convert.
This playset manufacturer builds the playsets you dreamt of playing on as a child. As the first manufacturing company to combine PVC and structural wood with stainless steel corner brackets and hardware, Swing Kingdom specializes in building durable, customizable swing sets, playhouses, playsets, and accessories for residential and commercial markets.
The Challenge
The client came to us with two primary goals: (1) to increase the volume and quality of leads coming in through their custom design center tool, and (2) to drive brand awareness and education of their products locally and around dealer locations.
Our Strategy
Using PPC, internet radio, and paid social media channels, we helped drive brand awareness across a multitude of digital platforms. We created 3 primary targeting audiences to increase traffic within their retail, dealer, and commercial verticals. From there, our team narrowed the audience through retargeting to reach users further down the sales funnel, in turn, boosting sales-qualified leads entering the pipeline.
The Results
By widening Swing Kingdom’s marketing efforts to additional channels, we helped create multiple paid touchpoints for potential customers to convert. With these efforts, the client saw a 52% increase in user traffic, 46% in site sessions, and a 300% increase in conversions.
