Illuminated Integration
PPC Campaigns
Rebuilding a Google Ads strategy to capture high-intent search traffic and generate more leads.
Illuminated Integration designs, builds, and installs custom audio-visual, lighting, and performance technology for venues and organizations nationwide. They work in a variety of industries, from casinos to universities, to create immersive experiences that bring every space to life.
The Challenge
Illuminated Integration wanted to increase the number of qualified leads coming through Google Ads, but their existing account wasn’t delivering results. Ineffective ad copy, irrelevant keywords, and broad geographic targeting wasted budget, while they sent users to an outdated landing page that did not accurately reflect their brand or drive conversions.
Our Strategy
Tower rebuilt the campaign strategy from the ground up. We developed dedicated, conversion-focused landing pages for each key service area. Then we restructured the Google Ads account around those audiences, creating highly specific campaigns.
Each campaign featured industry-specific keywords and messaging tailored to the unique challenges of that audience. The ads spoke directly to prospects’ pain points, while the matching landing pages reinforced those messages with relevant solutions and clear calls to action.
The Results
By aligning ad messaging to the needs of each industry, we significantly improved campaign performance. In just five months, our PPC campaigns generated more than $903,000 in total lead value. With an ad spend of $17,707.71, they achieved a pipeline ROAS of 5,100%.
*Pipeline ROAS is a projected metric based on lead value, as these leads have not yet closed.
