Class One Graphics
PPC & Paid Social
Expanding brand awareness and lead generation through PPC and paid social advertising.
Specializing in vehicle wraps, commercial signage, and vinyl graphics, Class One Graphics helps businesses create a strong brand image and advertising.
The Challenge
Class One Graphics felt like they weren’t effectively communicating all they had to offer to their commercial clients.
Struggling with brand awareness and generating leads, they wanted to expand their reach into the commercial market.
Our Strategy
To achieve Class One’s growth goals, we focused on PPC (pay-per-click) and paid social media because of they could quickly reach a large audience within Class One’s service area.
We initially launched broad targeting campaigns across both PPC and paid social media to build brand awareness for Class One. Then, we used retargeting to reconnect with site visitors, narrowing our focus to a more qualified audience to maximize engagement and boost lead generation.
The Results
In the first nine months, our paid campaigns generated 86 new PPC leads and expanded Class One’s online presence. Their Facebook audience grew by 83 new followers, and brand engagement increased by 69.4% on the platform.
Class One’s site saw over 12,000 new visitors. Paid social campaigns accounted for the largest portion of this success, establishing it as the most effective channel for visitor acquisition.
