Bank of Bird-in-Hand
Website Design & IM Services
Driving online visibility and user engagement with a strategic website launch and ongoing SEO and content.
Bank of Bird-in-Hand is a community bank serving Central Pennsylvania. With a strong emphasis on relationships and local impact, they offer a range of financial services, including savings accounts, loans, and mortgages. They’re also passionate about supporting rural communities and populations that are traditionally overlooked by big banks.
The Challenge
The bank needed a new website that better reflected its brand while also creating a user experience that not only informs visitors but also encourages meaningful actions, from exploring products to contacting the team.
The client also wanted to shift focus to attracting qualified leads through their new site, translating those actions available to take into growth that their marketing team could measure. This involved creating an ongoing strategy after launch to continue increasing organic visibility and compete for high-value searches.
Our Strategy
We designed and developed a new website built with both user experience and SEO best practices in mind. From the start, we implemented optimized, search-friendly content across core pages to target branded and high-intent keywords. At the same time, we balanced it with a refreshed brand voice that felt true to who they are and personable for site visitors.
We continued to enhance performance through technical SEO improvements, on-page optimizations, and ongoing content creation. This approach attracts new users from search engines while providing relevant information that keeps them engaged once they land on the site.
The Results
In the seven months following launch, the new website generated 56,000 organic sessions and 96,000 pageviews, with strong traffic to core service pages like CDs, savings, loans, and mortgages.
Users were taking meaningful action, with 1,000+ phone call conversions, consistent on-site engagement, and 15% of users accessing online banking organically. Search visibility expanded to 539,000 Google impressions and 68,400 across Bing/Yahoo/MSN.
Finally, content efforts boosted engagement, with average session duration reaching 2 minutes 11 seconds. Pages per session also increased, especially from users entering through the blog and financial education content
