AllSearch recruiting
Content, SEO, & Organic Social
Providing specialized recruiting solutions for growing organizations, alongside dedicated support for active job seekers
AllSearch Recruiting is a direct-hire professional recruiting agency headquartered in York, Pennsylvania. Founded in 2002, AllSearch has successfully placed more than 6,000 candidates across 48+ states and 8+ countries. Their team of 35 recruiters focuses on hiring specialists for niche, technical positions across 6 core divisions, ranging from manufacturing to real estate.
The Challenge
As AllSearch Recruiting continued to grow, they faced a barrier: education. They target highly-qualified leads in mid-level executive positions with deep technical expertise in their industries.
AllSearch often received unqualified job applicants looking for general or entry-level positions and organizations seeking to hire employees at a different level of experience.
Our goal was to build educational materials into every part of AllSearch’s brand—simultaneously improving their SEO presence through in-depth material and educating leads on AllSearch’s target audience.
Our Strategy
We built a multi-channel strategy to educate audiences on the unique perspective of AllSearch Recruiting services. AllSearch’s specialized subdivision teams allow recruiters with real-world, hands-on experience in technical fields to advise clients with confidence and accuracy.
The core of our strategy was website content updates—we refreshed and improved upon existing division pages to educate customers on the depth of each service offering. Then, we reinforced this material with educational blogs on niche topics and social media posts to highlight the expertise of their subdivision teams.
The Results
In 2025, our organic social strategy focused on attracting the right audience with the need for specialized recruiting services.
Across LinkedIn and Facebook, organic social encouraged more than 600 new visitors to the AllSearch website, leading over 100 prospects to visit the career page.
Our broad blog expansion with educational material and niche insights from the AllSearch Recruiting team also led to a 285% boost in article views.
The combined impact of our social, content, and SEO efforts drove 5,175 total leads in 2025 and 3,969 contact form submissions.
“I’ve seen it myself and it’s been called out by our Business Development team, so I’d like to give a big thanks to Tower for helping us be ahead of the curve on optimization towards being present in search and AI results!”
Brian Connors, COO / Co-Founder, AllSearch Recruiting
