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Tower Marketing employee writing a blog on digital marketing in the Tower Marketing office in Lancaster, PA

Digital Marketing Agency Blog

Staying up to date on the latest trends is how we provide our clients with the best work possible. We make our research do double duty by sharing digital marketing insights that are digestible and actionable for you.

Check out our digital marketing blog below to dig into email marketing, SEO, PPC, content marketing, web design, and so many more marketing tactics.

Danae Jones Danae
02/08/22

What Is BIMI? (Brand Indicators for Message Identification)

  • Branding
  • Email Marketing & Automation
  • Hosting & Maintenance
Read More About What Is BIMI? (Brand Indicators for Message Identification) 6
TWR Favicon Tower Alumni Tower Alumni
01/26/22

A Complete Breakdown of Professional Video Production Costs

  • Marketing Strategy
  • Photography & Videography
Read More About A Complete Breakdown of Professional Video Production Costs 9
TWR Favicon Tower Alumni Tower Alumni
12/23/21

How to Stretch Your Marketing Budget Further

  • Marketing Strategy
Read More About How to Stretch Your Marketing Budget Further 11
TWR Favicon Tower Alumni Tower Alumni
12/06/21

Marketing In-House vs. Agency vs. Freelancer: Benefits & Drawbacks

  • Culture
  • Marketing Strategy
Read More About Marketing In-House vs. Agency vs. Freelancer: Benefits & Drawbacks 12
Grace Hurst Grace H
12/01/21

RICE: The 4 Phases of Marketing Strategy Crucial to Your Success

  • Marketing Strategy
Read More About RICE: The 4 Phases of Marketing Strategy Crucial to Your Success 8
Lauren Gooch Lauren
11/01/21

Speak Your Retail Customers’ Language Using Google Ads: “What Are My Customers Searching For Online?”

  • Marketing Strategy
  • PPC: Paid Advertising
Read More About Speak Your Retail Customers’ Language Using Google Ads: “What Are My Customers Searching For Online?” 13
TWR Favicon Tower Alumni Tower Alumni
10/01/21

Holiday Marketing Ideas & Advertising Tips

  • Content Marketing
  • Creative Campaigns
  • Email Marketing & Automation
  • Local SEO
  • Marketing Strategy
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
Read More About Holiday Marketing Ideas & Advertising Tips 8
Trevor Fitzpatrick Trevor
09/23/21

Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI

  • Marketing Strategy
  • PPC: Paid Advertising
  • SEO
  • Social Media Marketing
Read More About Digital Marketing Performance Metrics in Your Reports: Explaining Your ROI 22
Kelly Howard Kelly H
08/19/21

Marketing Strategy Development for B2B: How to Generate Long-Term Success

  • Marketing Strategy
Read More About Marketing Strategy Development for B2B: How to Generate Long-Term Success 16