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Tower Marketing employee writing a blog on digital marketing in the Tower Marketing office in Lancaster, PA

Digital Marketing Agency Blog

Staying up to date on the latest trends is how we provide our clients with the best work possible. We make our research do double duty by sharing digital marketing insights that are digestible and actionable for you.

Check out our digital marketing blog below to dig into email marketing, SEO, PPC, content marketing, web design, and so many more marketing tactics.

Lauren Gooch Lauren
03/06/24

Competitive Ad Rank Scores & How To Improve Yours In The Google Auction

  • PPC: Paid Advertising
Read More About Competitive Ad Rank Scores & How To Improve Yours In The Google Auction 7
April Hooper April
03/05/24

Why You Should Have a Visual Content Marketing Strategy

  • Content Marketing
  • Marketing Strategy
  • Photography & Videography
Read More About Why You Should Have a Visual Content Marketing Strategy 7
Lily Doerschuk Lily
03/05/24

How To Engage With Your Customers Using SMS Marketing Campaigns 

  • eCommerce
  • Email Marketing & Automation
  • Marketing Strategy
Read More About How To Engage With Your Customers Using SMS Marketing Campaigns  10
Gillian Radel Gillian
03/05/24

What Is Split Testing And How Can It Benefit Your Business?

  • Content Marketing
  • Marketing Strategy
Read More About What Is Split Testing And How Can It Benefit Your Business? 9
Grace Zukus Grace Z
02/02/24

Is Your Website Ready For Take Off? A Website Launch Checklist For Beginners

  • Content Marketing
  • SEO
  • Web Design
  • Web Development
Read More About Is Your Website Ready For Take Off? A Website Launch Checklist For Beginners 8
Lily Doerschuk Lily
11/03/23

The Easiest Ways to Boost Brand Visibility Using Social Media Optimization

  • Marketing Strategy
  • SEO
  • Social Media Marketing
Read More About The Easiest Ways to Boost Brand Visibility Using Social Media Optimization 12
Grace Zukus Grace Z
11/01/23

Basic Digital Marketing Terms You Should Know

  • Content Marketing
  • Email Marketing & Automation
  • Marketing Strategy
  • SEO
  • Social Media Marketing
Read More About Basic Digital Marketing Terms You Should Know 12
Sierra Pompey Sierra
09/01/23

A History of Google Algorithm Updates & SERP Changes

  • SEO
Read More About A History of Google Algorithm Updates & SERP Changes 9
Sierra Pompey Sierra
08/01/23

How to Correctly Identify Your Google Ads Audience and Better Target Your Consumers

  • Marketing Strategy
  • PPC: Paid Advertising
Read More About How to Correctly Identify Your Google Ads Audience and Better Target Your Consumers 11