In our latest Tower After Hours episode, Mike, Alyssa, Haley, Kimmick, and Kelly discuss whether Dark Mode is good or evil, a bold choice by Doritos, how to determine your marketing budget, and what your ideal work environment says about you. It’s a great conversation, so listen in!
Strong Feelings on Dark Mode – 1:30 – 10:00
Whether on your iOS, Gmail, or Slack, you may find yourself choosing Dark Mode more and more. If you’re unfamiliar with the term, dark mode is the option to view many applications as light text on a dark background. And for many people, Dark Mode elicits very strong feelings — love or hate, there is no in-between. But beyond personal preference, we discuss whether this supplemental mode is doing more harm than good.
Doritos: Genius or Sucker? – 10:00 – 22:00
DVRs, OnDemand, and streaming platforms have allowed the Millenial and Gen Z generations to live their entire life with the ability to bypass advertising at every opportunity. In order to reach consumers who are anti-advertising, Doritos has taken the (bold? idiotic?) move to remove all traces of their brand from their marketing. No name, no logo, no nothing. Again, there are strong opinions to be had.
What’s Your Budget? – 22:00 – 37:00
Determining your marketing budget is never easy, whether your business is just getting off the ground or it’s more established. There are general guidelines you can follow, which recommend using a certain percentage of your gross revenue. But as you’ll learn from this conversation, there are so many additional factors to consider.
Be Better at Work – 37:00 – 60:00
At Tower, we love to tell each other to “Be Better!” So, we discuss how choosing and changing your work environment can help you do better work. We also share our perfect work environments, and temperate plays a big role.