July 26, 2018

Episode 27: Digital Well-Being, Virtual Reality, Clothing Trackers, & Meal Kits à la Chick-Fil-A

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Paige, Amanda, and first-time podcasters, Kate and Haley, discuss everything from digital well-being and virtual reality to clothing trackers and Chick-Fil-A meal kits. You don’t want to miss this!
Down the YouTube Hole — 0:50 – 9:17

It happens to everyone. You begin watching a YouTube video and end up falling down a rabbit hole, only to find yourself emerging from the sofa four hours later. In this segment, Amanda walks us through YouTube’s new “Time Well Spent” feature that will remind you to take breaks while watching videos for an extended period of time. The question is, will this impact video ad campaigns? We hash it out!

Also discussed:

  • YouTube ads that we didn’t actually skip.
  • Video ad CONSPIRACIES (!?!?)
  • Survey ads — fun past-time or the bane of our existence?
Embracing Virtual Reality — 9:18 – 19:40

Kate brings up the world of virtual reality and how it’s playing a big role in marketing. Ikea is giving customers a way to easily shop for home decor, North Face is allowing customers to see what they’ll look like in their outfits while on location, and Tom’s is giving people an in-depth way to see how their shoes are helping communities around the world.

We also talk about:

  • Virtual pet shops (PUPPIES!), vacations, and trips to Target.
  • Upgrading the virtual reality experience with smell-o-vision (nasal-reality?).
  • Why Sarah McLachlan should use virtual reality.
  • Will virtual reality take over the world?
#TommyOutlets — 19:41 – 27:42

Paige introduces us to the world of “smart clothes.” Tommy Hilfiger is now embedding bluetooth smart tags into their clothing, giving customers a way to earn reward points every time they wear the brand’s pieces.

Between privacy and washing concerns, we’re wondering if the brand is taking technology tracking a little too far. Is this the future of retail reward programs? We have opinions!

Instant Gratification & Chick-Fil-A — 27:43 – 37:00

Haley gives us the run-down on Chick-Fil-A meal kits. Is it a good idea? Will it actually work for a fast-food company? We’re not so convinced. Listen in for a few nuggets of information!

We delve into these sub-topics:

  • The demise of Betty Crocker’s “just add water” cake mixes (it’s relevant, trust us!).
  • Are meal kits just a fad?
  • Will customers actually go home and spend the time to cook Chick-Fil-A when they have it readily available down the street?
What We Talked About