Mike, Ashleigh, Amanda, and Kelly tackle some heavy topics in this month’s Tower After Hours, including dinosaurs, smart speakers, and pancakes. You definitely won’t want to miss this.
This Cross Promotion Has Us Buzzing
Amanda breaks down a recent cross-promotion between Amazon, Jeep, and Jurassic World. Did you catch a glimpse of the delivery truck that was made to look like it was delivering a dinosaur in a giant Amazon box? Beyond the mobile marketing elements, Amazon encouraged curious fans to scan the box’s SmileCode or ask Alexa about the mystery package. These actions led them to lots of great information on the newly released Jurassic World movie. So what was in the mysterious box? Find out here…
Other things we learned in this segment included:
- You can scan SmileCodes with just your camera — not app necessary
- The smile in the Amazon logo runs from A to Z — a reminder that they sell pretty much everything
- Dinosaurs are not still alive — this seems to be new news to Mike
Our Ideas for Monetizing “Hey Google!”
Mike’s family is in love with their Google Home smart speaker and he wants to know how this new search option can be monetized. While Amazon’s Alexa speaker turns a profit as users make Amazon purchases right through the speaker, Google doesn’t seem to have a money-generating strategy for their Home speakers Will companies race to sponsor the time and temperature? Will Google begin to play ads once users have the information they requested? Can you pay an extra fee for a premium version with no ads? Will Google steal one of these ideas as their own? Maybe not.
Designing a Great User Experience
In 2000, a human’s attention span averaged 12 seconds. In 2015, it dropped to 8 seconds. In 2018, who knows how distracted we are. But when you’re designing a website and hope to capture your users’ attention, you need to design a great user experience. Here’s what Ashleigh recommends:
- including plenty of white space
- creating visual illustrations of information
- using space “above the fold” to encourage scrolling
- adding strong call-to-actions
- experimenting with A/B testing
International House of . . .
When IHOp flipped the script on their logo and became IHOb, people had their minds on bacon or breakfast — certainly not burgers. Is this a stunt to promote their new line of burgers? Is it something they’re sticking with long-term? We discuss our initial reaction of the IHOb reveal.